Donald Liphoko, chief director of advertising and media buying for the Government Communication and Information System (GCIS) is the first guest of AMASA’s monthly forums for 2013. He will address the industry on 6 February.
Amongst his discussion points are that national government is championing in-house media buying as a model to provide cost-effective and transparent procurement for government through GCIS and that GCIS is setting up an in-house advertising agency with a focus on building systems and processes to operate a full service agency.
“The GCIS model will be rolled out in the provinces and major municipalities,” says Liphoko, “but participation of state owned entities is voluntary and media owners have been identified as critical partners in implementing the in-house media buying model.”
Members and non members are invited to join the presentation at no cost which will be followed by a Q&A session.
Date: Wednesday 6th February 2013
Venue: SterKinekor Preview Theatre, Primovie Park, 185 Katherine Street, Sandton
Time: 4:00pm for 4:30pm