There’s a message in Good Hope FM’s latest television ad: best you don’t stray beyond the borders of 94-97 because you never know what might confront you…
The cheeky and rather tongue-in-cheek ad shot by Egg Films’ Slim revolves around the concept that if you don’t live in Cape Town, well you just have no hope. The concept was created by 140BBDO creatives Ivan, Alexis, Gareth and Alex, who believe it proves that those wine-guzzling rascals can laugh at themselves after all. We didn’t actually get to interview any of them but we’d imagine that if we did, they’d say something like, “It’s, like, the truth. And if you don’t, like, find it funny, you’re probs from, like, Jo’burg. Eeuw.”
The wry humour is what attracted Slim to the job in the first place. “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians,” says Slim, ironically a non-Capetonian himself.
Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope.
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