• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Digital

Boston bombings prove the value of social media

by Chris Moerdyk
April 18, 2013
in Digital
0 0
1
Boston bombings prove the value of social media
Share on FacebookShare on Twitter

I wonder if government and those charged with regulating cellular telephony and the internet in South Africa have fully appreciated the strategic value that social media and internet-based emergency services played in the Boston bombings?

If they did pay even the slightest attention, they would realise that the internet is no longer just another medium nor is social media simply a plaything for kids and people with time on their hands.

According to Jason Notte, writing for MSN Money, “As with the shootings at a theatre in Aurora, Colorado, last summer and the Newtown school shootings in December, Americans increasingly turned to social media like Twitter, Facebook, Google+ and Instagram to update information, keep track of loved ones and communicate when other means were unavailable. This time, however, social media got a bit of an assist from both and the American Red Cross.”

Notte said that when the cell phone service in Boston “was slammed and local news providers like Boston.com buckled beneath the traffic, social media sites stepped in to inform people about evacuation routes, medical assistance and places for stranded runners to stay. It also provided a means for people in the city to inform loved ones of both their condition and location in a single post”.

Google and the Red Cross, he wrote, took things a step further by offering databases where people in Boston could leave information about their whereabouts and where friends and loved ones could find location and contact information.

“Google’s Person Finder service, which was used only once before during 2011’s Typhoon in the Philippines, was activated just after the bombings and is still tracking 5,300 people. “The American Red Cross’ Well database, meanwhile, allowed people to let others know they were OK but left it up to those registering to decide whether they wanted to include contact and location information,” said Notte.

There is no doubt that the Boston bombings have proved the strategic value of the internet and social media

There are, however, two key elements that mitigate against this becoming something upon which rescue services and the authorities can rely in times of crisis. The first is the outrageous cost of internet connectivity in South Africa and the second is an equally outrageous lack of bandwidth.

It really is time that government realised that the internet can be the foundation for rapid and effective communication in times of crisis.

But even more so, it can be and should be the foundation for communication between civic authorities and citizens.

It is no longer a luxury or an asset that can be usurped and used only for profit.

South Africa is still one of the most expensive countries in the world when it comes to virtually all forms of digital communication from cellular telephony to internet access and satellite television.

Internet access in my opinion should be treated in precisely the same way as water, sewage and electricity. It is now a fundamental right in any country that calls itself civilised.

Unfortunately however, we are stuck with a government that believes that poor people can quite easily survive the devastating domino effects of a massively increasing fuel prices, e-tolls and rising food prices.

I suppose something like the internet is not going to get any sort of favourable consideration under those circumstances.

 

Tags: Boston bombingsChris MoerdykGoogleRed Crosssocial media

Chris Moerdyk

Chris Moerdyk is a marketing and media analyst and advisor and former head of strategic planning at BMW SA. He serves on the editorial board of The Media Magazine and is non-executive chairman of Bizcommunity SA and the Catholic Newspaper and Publishing Co Ltd. Chris is a Fellow of the Institute of Marketing Management and a member of the Chief Marketing Officer Council.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Digital transformation is not about tech but about people, purpose and precision

Digital transformation is not about tech but about people, purpose and precision

May 12, 2025
Companies confuse PR and reputation management

Companies confuse PR and reputation management

May 12, 2025
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025

Recent News

Digital transformation is not about tech but about people, purpose and precision

Digital transformation is not about tech but about people, purpose and precision

May 12, 2025
Companies confuse PR and reputation management

Companies confuse PR and reputation management

May 12, 2025
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?