Hellocomputer and Draftfcb will hold their first hack-a-thon of 2013 in May at their Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on 9 May and be given 48 hours to complete their hack before presenting the outcome to the panel of judges. An intense 48-hour caffeine fuelled event pitting teams comprising sharp tech minds and top-shelf creatives, hack-a-thons involve bending, forcing or breaking old conventions to create something new and innovative out of the chaos.
This is the second hack-a-thon sponsored by Hellocomputer and Draftfcb. The first took place last year. A handful of exceptionally talented teams delivered an equaliser made out of slinkys, an iPhone-controlled quadrocopter and the winning idea, a tweeting hamster.
“The first Hack-a-Thon we held was an awe-inspiring event resulting in incredible innovation, but there are definitely things we’ll be doing a little differently this time round,” says Hellocomputer’s executive creative director, Mark Tomlinson. “We have a specific brief and theme, which we must keep under wraps, which we think will make for a whole lot of fun for both contestants and judges.
“Hack-a-thon is an open event; we want everyone to experience it. Anyone is welcome to pull through, spectate or submit a team if they’re up for the challenge. Come on, be one of those mech-magicians that astound us; sign up today.”
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