Briefly… Snoop Lion, the old dogg, for MTV Africa All Stars

Entertainment icon and multi-platinum artist Snoop Lion (@SnoopLion), aka Snoop Dogg, will headline the inaugural MTV Africa All Stars concert in Durban on 18 May 2013.  The ‘reincarnated’ rapper, singer-songwriter, producer, actor and reality star will headline “MTV Africa All Stars KwaZulu-Natal Province”, alongside the most popular contemporary artists from across the African continent.

MTV Africa All Stars – KwaZulu-Natal Province” will be held at Moses Mabhida Stadium, People’s Park, Durban on 18 May 2013, broadcasting around the world as part of MTV’s acclaimed World Stage franchise on MTV Base (DStv Channel 322) and MTV’s global TV network.

“I’m honoured to bring this important message of peace and love to South Africa,” said Snoop Lion. “This is the motherland and a place of so much history and strife. I hope that this concert reminds us it is also a place of joy, love, celebration and peace – which is very much in line with where I am as an artist right now. I want to thank all the incredible artists joining me and props to MTV for sharing this important moment with the world.”

Sensational new pan-African music and youth empowerment campaign MTV Africa All Stars salutes the star quality and widespread appeal of contemporary African musicians, providing exposure to the continent’s hottest musical innovators and pacesetters.  A joint initiative by MTV Base (DStv Channel 322) and the KwaZulu-Natal Province, MTV Africa All Stars also aims to raise the international profile of KwaZulu-Natal as a premiere destination for tourism and economic development.

To find out more about the MTV Africa All Stars, please go to www.mtvbase.com, join us on Facebook at www.facebook.com/MTVBaseVerified, or follow us on Twitter @MTVBaseAfrica, using the hashtag #AfricaAllStars.