The long awaited Zkhiphani.com glossy print magazine finally launched this month, packaged with Soul Magazine. The popular youth blog launched four years ago as a fun experiential project designed to keep students and young working professionals up to date with the latest news and social happenings has taken South Africa by storm reaching more than 50 000 monthly visitors. These mostly comprise a youthful South African audience. The online magazine serves both as an entertainment portal and information hub providing gig guides and a platform for young South Africans to voice out their opinions on the various political & socio-economic issues.
“The concept of creating a print publication was hard-pressed by a strong demand from our online subscribers and skyrocketing traffic volumes on www.zkhiphani.com which has become one of Africa’s fastest growing social lifestyle youth online portal and is a more exciting, instant & interactive version of the print mag,” said Andile Mathobela, editor in chief.
Written in English, the Zkhiphani.com print publication is filled with diverse youth interest without ever narrowing them down to just entertainment. The publication explores issues ranging from the influences of a new South African democracy and it’s reformed ideologies to the politics of fashion & the aesthetic of youth struggles. The Zkhiphani.com print publication is an expression and a validation of a way of life- the way South African youth dress, talk and express themselves within the different social subcultures.
“There is an emerging African youth market and the Zkhiphani.com online & print platform is the ideal platform for corporate brands to effectively communicate with this audience,” says Bonga Mpungose marketing head.
magazine comes out bi-monthly and will be exclusive to Shoprite stores nationally.
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