The judging panel for the 2013 brandhouse Responsible Drinking Media Awards has been announced. Chris Moerdyk, Raymond Louw, Pippa Green and Caro Smit will sit on the judging panel for its 2013 Responsible Drinking Media Awards (RDMAs).
The RDMAs is a brandhouse initiative that aims to ultimately influence consumer behaviour by encouraging South African media to promote responsible drinking amongst their audiences. The awards are open to all South African journalists who have demonstrated an effort to support responsible drinking, by publishing an article in the South African media (print, broadcast and online) that covers any story on responsible drinking – including issues related to alcohol abuse and its consequences.
“We selected judges based on their extensive experience and knowledge of the journalism industry and for their active roles in supporting the responsible drinking agenda in South Africa. Chris, Pippa, Raymond and Caro represent a wide skill set and will undoubtedly provide us with a professional and holistic judging approach,” says Mike Mabasa, corporate relations director at brandhouse.
The RDMAs is one part of a series of programmes by brandhouse which have been designed to positively impact negative drinking behaviours in South Africa. Categories for this year’s RDMAs include: Best Broadcast, Best Blog, Best Online, Best Community, Best Newspaper, Best Magazine and Journalist of the Year, as well as two new additions: Best Campus Media and Most Responsible Media House. The winner of each category will walk away with R10 000 and the knowledge that they have helped contribute towards their fellow South Africans’ well-being.
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