South Africa’s celebrity news magazine, heat, has crossed the 60 000 mark in terms of Twitter followers – making it the most popular magazine in South Africa in terms of this social media platform.
“heat was one of the first magazines to join Twitter, so we’re thrilled to be the most followed magazine in South Africa. It proves that the heat brand is stronger and more relevant than ever!” says editor Andre Neveling. He says Twitter is an excellent extension of the magazine, as celebrity news “doesn’t sleep, so it’s important that we can keep our brand fans in the know at all times”.
The entire heat team is involved in keeping their Twitter account vibrant, interesting, relevant and alive (as apposed to only being an individual staff member’s responsibility), as Neveling explains: “It’s a team effort, because all our staff live the heat brand. However, we always tweet in the heat voice – the voice of our brand.”
Neveling says that he firmly believes that Twitter has an influence on magazine sales. “Absolutely! Not only does the platform enhance interest in certain stories and celebrities, but it also allows us to promote our content and scoops, which heat is known for.”
To join heat magazine on Twitter, search for heatSouthAfrica.
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