Briefly… Kraft changes name to Mondelez

Kraft Foods South Africa (SA) has announced that it has officially changed its name to Mondelez South Africa after parent company Kraft Foods split last year to create Mondelēz International, the world’s largest snacks group. The company used the occasion to share its vision for growth and position itself as a ‘catalyst for change’ across all its areas of activity.

South Africa is a vital market for Mondelēz International and a gateway for Mondelez SA operations in Southern and Central East Africa, going as far north as Ethiopia. Veteran executive Gawad Abaza, who took over in April as Mondelez SA managing director in Johannesburg, considers himself on a mission to expand the company’s business, by continuing to develop its people, its range of iconic brands, as well as its sales and manufacturing infrastructure.

“Our new name builds on an exciting and impressive legacy. Our products – especially the most recognizable and loved Cadbury brand – have a long and proud heritage in South Africa, all of which will not only continue under the Mondelēz International banner, but will grow and expand,” Abaza said at a press conference in Johannesburg. Abaza previously headed Mondelēz International operations in Egypt and the Levant.