LG Electronics (LG) has unveiled a new brand identity strategy revolving around the theme, ‘It’s All Possible’. The communications and branding strategy is also an acknowledgement of the many changes in technology and consumer behaviour that have taken place in recent years. The new theme will convey LG’s consumer focused goals to inspire, empower and make consumers smile.
In addition to complementing LG’s famous Life’s Good identity, the communication theme will be positioned as a singular global voice to offer a consistent brand experiences across all customer touch points including TV, print, outdoor and digital media. On 1 August, the new theme made its debut via a video displayed on LG’s electronic billboard in New York Times Square, and at its website www.LG.com. The global communications theme will become highly visible across all customer touch points, world-wide, including online and print advertising, in-store marketing and at new product launch events .
“Our new brand identity and communications campaign will encourage audiences to see LG as a force for positive change, not only a manufacturer,” said Thomas van der Linde, Head of Marketing at LG Electronics, South Africa. “In order to create value added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from real consumers around the world. It’s All Possible will serve to reinforce our strong reputation as a people-centric company that can make customers smile.”
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