Media Moves… TheMediaOnline’s weekly round up. New editor at City Press iMagazine. MANGO-OMC appointed to handle Eat Out Dstv Food Network Restaurant awards. go4word appointed to manage DHL Express Africa social media account. Twiga Communications teams up with Prima Toys. Clarotech appointed SA’s only Digium® Authorised Training Partner. Habari Media partners with The Hub. Joe Public opens in Namibia. Mangaung Metro Municipality official headline sponsor of OFM Classic. Another feather in the cap of Classicfeel editor.
Who’s moved where
New editor at City Press iMagazine
Nicola Whitfield will join leading content marketers New Media Publishing as editor for City Press’ iMagazine on 1 October. New Media Publishing produces the weekly lifestyle magazine supplement on behalf of City Press.
Whitfield has more than 20 years of experience in newspapers and magazines and has spent the past 15 years in Media24’s Family Magazine stable, where she was, amongst other positions, the chief rewriter at Drum magazine, and, for the past three years, the deputy editor at YOU magazine. She also served as editor of the MasterChef magazine, a standalone brand extension for the division, and is a previous winner of the Piet Cillié award, Media24’s top prize for journalistic excellence.
Ferial Haffajee, City Press Editor-in-Chief says: “We are very pleased at the appointment of Nicola as editor of iMag. Her editing flair and eye for news has been honed in years at successful family magazines and we look forward to her touch in City Press’s excellent weekly magazine.” New Media Publishing’s Elmari Rautenbach, iMag Editor-in-Chief, says she is looking forward to welcoming “such a seasoned journalist” to the team.
Who’s won what
MANGO-OMC appointed to handle Eat Out Dstv Food Network Restaurant awards
MANGO-OMC has been appointed to handle the communications for the Eat Out DStv Food Network Restaurant Awards for the third year. This year, the project includes the exciting changes to the 2014 Eat Out magazine and the platforms associated with this premium restaurant guide brand.
“We are gratified to be working with the New Media team for 2013,” says Nicole Capper, account director. “Their collaborative mindset makes them a fantastic client to work with and the changes to the Awards and Magazine are cutting edge.”
Aileen Lamb, general manager of New Media’s consumer division says the company chose to work with MANGO-OMC again due to their “comprehensive understanding of our brand and objectives”.
go4word appointed to manage DHL Express Africa social media account
Cape-based PR and social agency, go4word, has announced their appointment to manage the DHL Express Africa social media account across Sub-Saharan Africa.
go4word has been working with DHL Express Sub Saharan Africa for the past two years, managing their sponsorship properties with DHL Stormers and DHL Western Province and generating media exposure for Manchester United, for whom the Express company is the logistics partner, when the team visited South Africa last year.
“We are very excited to have been chosen as DHL Express’ social media agency. At go4word, we place great emphasis on social media and we believe that the best way to succeed in the social arena is for brands to listen to their fans and followers and to produce top quality content – content that earns them attention, sparks stimulating conversations, attracts interest, and, ultimately, wins the brand passionate advocates,” says Michelle Rolfe, joint CEO of go4word.
Twiga Communications teams up with Prima Toys
Boutique PR agency Twiga Communications has again teamed up with Prima Toys to implement their PR for the Festive Season. Prima Toys is South Africa’s leading toy distributor bringing brands such as Bratz, Tekno Dog, Mega Bloks, Teenage Mutant Ninja Turtles, LeapFrog Read with Me Scout, LeapPad Ultra, Furby and more to consumers.
Clarotech appointed SA’s only Digium® Authorised Training Partner
Clarotech Consulting has announced it has been appointed as the Authorised Training Partner (ATP) for Digium’s® Asterisk software courses in South Africa. Clarotech will offer two accredited training courses in Southern Africa: Asterisk Fast Start and Asterisk Advanced with dCAP exam.
The training will be performed by a 1.8 Digium Certified Asterisk Professional (dCAP) in a lab environment providing individual attention. Working to the Digium curriculum, the course will give participants a working knowledge of VoIP principles and Asterisk internals together with practical exercises with real world application.
Who’s making moves
Habari Media partners with The Hub
Habari Media has partnered with South Africa’s most successful online cycling website, thehub.co.za, offering marketers the opportunity to target a highly engaged and loyal audience made up of predominantly male, top income earners who lead an active lifestyle.
Since its inception in 2004, The Hub has become South Africa’s largest online cycling community. Cyclists can stay up-to-date and informed about cycling news and events, buy and sell cycling gear, get advice on anything from new purchases to technical problems and connect with like-minded individuals.
The latest DMMA report by Effective Measure (July 2013) indicates that The Hub is ranked sixth based on Average Page Views per visit (APV) and an impressive third based on Average Visit Duration (AVD). These high levels of engagement are excellent news for advertisers sa’s Habari Media MD, Wayne Bischoff. ‘The proliferation of online publishers and social networks has meant that it is increasingly important for publishers to promote engagement by offering a compelling editorial proposition. The Hub offers marketers exactly this.”
Joe Public opens in Namibia
Cornerstone Joe Public, a newly formed joint venture owned by Margareth Gustavo and Joe Public South Africa, will see the communications group formally extend its services into Africa for the first time.
Managing director Margareth Gustavo has built up extensive experience in marketing, brand strategy and communications over the last 12 years in Namibia. “Through the power of branding and communication, Cornerstone Joe Public sees itself as a company that can positively impact the social, economic and psychological landscape of Namibia,” she says.
With the addition of Joe Public South Africa’s resources, namely Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design) and the new PR division as well as sister agency Joe Publicⁿ in Cape Town, Cornerstone Joe Public presents a formidable force to the Namibian market. Since its launch a few months ago, Cornerstone Joe Public has signed up four clients.
Mangaung Metro Municipality official headline sponsor of OFM Classic
Central South Africa’s biggest cycling event continues to be the pride of the Free State with the capital once again hosting the annual race – this time with new partners OFM and the Mangaung Metro Municipality.
With an anticipated 4 500 cyclists sweeping through the streets of Bloemfontein on 2 – 3 November 2013, the 13th edition of this epic race, now deemed the Mangaung OFM Classic in partnership with Free State Government, sees the start of a three year partnership between these entities.
“We see this partnership as a conduit towards realising some of our goals, particularly around social cohesion, but also in popularising cycling as one of the sporting codes that must be promoted amongst our youth,” said Mangaung Metro Executive Mayor Thabo Manyoni.
The partnership is also going to reposition Mangaung as one of the brands to be reckoned with.
OFM’s CEO Gary Stroebel says that “we are excited to welcome Mangaung Metro as the new title sponsor of the OFM Classic. It is a natural partnership as both organisations benefit tremendously from such an event”.
Another feather in the cap of Classicfeel editor
Editor in chief and publisher of Classicfeel Magazine, Lore Watterson, cemented her place amongst the top South African women in the arts when she awarded the Mbokodo Award for Promotion of Arts in the Media, which she won over several other notable nominees. ‘
The Mbokodo Awards recognise the contribution the women of South Africa continue to make in the arts, culture and heritage sector. Women have long been at the forefront of our arts and culture and heritage landscape but somehow when accolades are considered it is mostly males who are recipients. This year, as before, we have many examples of excellence in the different executions of art by the women of South Africa and it is encouraging to see some of these names being nominated for the Mbokodo Awards. We are encouraged also by the peaked interest in the fields of arts, culture and heritage that we have seen as a nation in the recent past,” said Paul Mashatile, Minister of Arts and Culture.
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