Dear Big Business
In 2013, you conduct 70% of your business with the electronic written word.
If you write an invitation, you want me to accept. If you write a warning label, you need to make me aware of a potential risk. If you write a proposal, you want to persuade me that your company is my best option. If you write a business plan, you want to persuade me that your idea will work.
I hope you’ve heard of Faith Popcorn who wrote about cocooning in the 1990s? Cocooning is a trend where we socialise less and retreat into our homes. Technological advances have made cocooning a realistic option. Communications in the coming decades will change. How will you persuade me to emerge from my shelter? How will you invite me into your world?
I don’t know if you realise how crucial good writing skills are? To get my attention, you will have to communicate with me in a professional, error-free manner.
You will have to do this in so many ways.
Here are 10 simple examples:
- Emails to request a meeting or to close a deal
- Fund-raising documents
- Letters of demand
- Press releases
- Proposals and reports
- Recruitment offers
- Requests for an overdraft or a salary increase
You need to learn how to present an argument, ask a question and close a deal. How confident are you that your company’s writing skills will stand up to this challenge?
Your Potential Customer
PS: Writer’s Write is hosting a business-writing course in Cape Town. from 21–24 October 2013. Please email firstname.lastname@example.org for details.
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