Media Moves… TheMediaOnline’s weekly round up. Mediamark makes first move into television as Glow TV’s official sales partner. M-Net makes appointments. New business for Draftfcb Johannesburg. Avios Credit Card activates loyalty via a Z-CARD. Amorphous buys into Acceleration Media, forges partnership with Lagardère. Rob Stokes wins at EY entrepreneur awards
This week’s BIG move: Mediamark makes first move into television as Glow TV’s official sales partner
Mediamark’s newly launched TV division has been appointed as the official advertising sales representative for Glow TV, a new free-to-air channel on the OpenView HD satellite bouquet. This forms part of the company’s ongoing strategy to diversify from its roots in radio to become a true multichannel media sales house.
Glow TV is the product of co-operation between Kagiso Media and Nolava Television. It focuses on offering ‘eastern-inspired’ content for all South Africans on Platco’s new Openview HD free-to-air platform.
“Glow TV is an excellent starting point for our expansion into television,” says Elton Ollerhead, Mediamark’s managing director. “While the new TV division will operate as a standalone department with Mervyn Naidu leading the sales team, it will leverage Mediamark’s excellent reputation, infrastructure and media expertise to provide clients with TV solutions that deliver relevant audiences, and value to advertisers.”
Mediamark’s present portfolio comprises popular regional radio brands Capricorn FM, East Coast Radio, Gagasi FM, Heart 104.9FM, POWER 98.7, Jacaranda FM and Smile90.4. Mediamark’s digital stable includes Howzit MSN, one of South Africa’s leading content portals, as well as global communications giant, Skype.
“It is our intention to build a similarly strong presence in TV, adding a range of channels to our offering that give our advertisers the ability to speak to a range of audience segments,” says Ollerhead.
Who’s moved where
M-Net makes appointments
Nomfundo Madiba has been appointed as planner/scheduler for the M-Net Africa department.
Ningi Ngubo has been appointed as HR administrator for the HR department at M-Net.
Who’s won what
New business for Draftfcb Johannesburg
After a hotly contested creative pitch involving three other agencies, branded food services franchisor, Famous Brands, has awarded its Debonairs Pizza marketing account to Draftfcb Johannesburg.
Draftfcb Johannesburg managing director, Alistair Mokoena, says it is a thrill to go into the final two months of 2013 with a win under the agency’s belt. “Nothing energises an agency like a new business win,” he says, “and we’ll take this energy and enthusiasm for great and relevant work with us into November and December, and use it to kick start our 2014.
“We’re so looking forward to working with Debonairs Pizza, and using our ability for crafting ads that win the hearts and minds of South Africans to take the brand to new heights. Well done to the pitch team.”
The agency also handles Famous Brands’ casual dining brand and South Africa stalwart, Wimpy.
Avios Credit Card activates loyalty via a Z-CARD
Mortimer Harvey has selected a credit card-sized Z-CARD on behalf of its client, Absa Card, as an identical paper replica of the Avios Credit Card to target potential Avios Credit Card holders during select shopping centre activations.
According to Gerald Harvey, chief creative officer of Mortimer Harvey, the Z-CARD® serves as a quick reference guide for potential Avios Credit Card holders to access information about the credit card and to direct them online, via a QR Code and website address, where they can apply for an Avios Credit Card.
“PocketMedia® Solutions is a trusted supplier which we have utilised on many previous occasions. In this case, the Avios Z-CARD folds into the shape of the actual Avios Credit Card and the covers look exactly like the credit card,” he adds.
The Z-CARD urges potential customers to ‘get off to a flying start with your new Avios Credit Card’, and explains how card holders can earn up to 4500 bonus Avios with their first credit card purchase and a further 2 000 Avios if they spend R12 000 or more in the first three months. ‘That’s like flying one way from Durbs to Jozi’.
Who’s making moves
Amorphous buys into Acceleration Media, forges partnership with Lagardère
Amorphous, a partly owned subsidiary of by the Times Media Group, has acquired a 50% stake in of Acceleration Media from Kagiso Media Investments (KMI). This places Amorphous in a committed and opportunity-laden partnership with Lagardère Active Radio International (LARI).
Acceleration Media is one of South Africa¹s leading strategic digital media consultancies and provides a range of digital marketing solutions and services to many of the country¹s top brands. Under terms of the deal, Acceleration Media will continue to work independently through its existing offices in Cape Town and Johannesburg.
With the digital media industry expected to grow massively in the next three-to-five years in Africa (particularly in mobile connected devices) the partnership comes at a time when technology and strategic product development is essential to service this growth.
“This acquisition positions Amorphous to take its business to the next level in South Africa¹s online marketing space. It adds valuable new offerings such as online reputation management to our portfolio; brings Acceleration Media’s excellent skills and strong client list to our business; and gives us the scale to compete as a top-tier agency and consulting firm in the digital market,” says Grant Shippey, founder of Amorphous.
Rob Stokes wins at EY entrepreneur awards
CEO and founder of Quirk, Rob Stokes. has been named the winner in the Emerging Entrepreneur category of the Southern Africa Chapter of the EY World Entrepreneur Awards. This prestigious accolade is presented to an individual who has been identified as building young businesses with high potential.
“The calibre of finalists in the EY World Entrepreneur Awards is one of the strongest we have seen yet, and we are particularly proud of the judges’ decision to award Rob Stokes as the winner of the Emerging category,” said Cheryl-Jane Kujenga, EY Africa Strategic Growth Markets Leader.
“His energy, innovative and unusual approach to business has reaped considerable benefits and we have no doubt that Quirk will continue to grow in leaps and bounds.”
As the first chairman of the Silicon Cape Initiative, an organisation created to promote technology entrepreneurship in the Western Cape, Stokes continues to drive his commitment to building successful and established South African enterprises.
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