An M&C Saatchi advertising campaign for its client, Maglite, saw Primedia Unlimited’s washroom advertising specialist, TLC, execute brilliant advertising creative in cinema washrooms over the Halloween weekend. TLC received the request on 31 October, for the Halloween campaign to be flighted inside its A4 washroom advertising frames the same day, and then removed at the end of that weekend.
“The fact that we managed to print and flight the campaign in the space of half a day shows how streamlined TLC’s advertising platforms are,” says TLC’s Brett Tucker. “It was a great creative idea that only a few media platforms would have been able to turnaround in such a short time frame,” he adds.
The creative features a photograph of a child using a Maglite flashlight to create that scary Halloween atmosphere that all children want to experience. “The campaign captured consumer attention in the retail environment where consumers could purchase a Maglite flashlight for their children to make Halloween so much more exciting and scary,” Tucker says.