• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Communications Opinion

Mind your language, South Africa

by Sibusiso Tshabalala for Groundup
November 12, 2013
in Opinion
0 0
1
Mind your language, South Africa
Share on FacebookShare on Twitter

The Tower of Babel grew a foot taller yesterday. At the top of the tower stands Jacob Zuma’s younger brother, Michael. The younger Zuma sloppily admitted to negotiating a contract for Thabo Ntshiqa, honcho of Khumbula Property Services. Like a half-baked court scene from Boston Legal or Judge Judy, the admission was a thing of beauty for some.

Only without a pushy lawyer and a dazed jury. Cheap.

“So you put in a good word with the Free State premier in order to get a contract, is that right?” asks John Robbie. Michael’s response to the question is slightly inaudible and disjointed. “Yah, some would say it is that one,” he mutters back.

At this point, it is clear that John Robbie has an unfair advantage over his interlocutor. John Robbie’s ability to ask four leading questions lands Michael in a tight corner. He is unable to wiggle himself out of it. Like many South Africans, English is not his home language.

The burlesque carries on.

“And in return you were going to get cash and you were going to get the homestead built for you by the company, is that right?” asks Robbie.

“Yes, they made it for me. They never give me cash on the hand, but they made it for me,” a flustered Zuma replies.

This is not skilful cross-examining by John Robbie, nor is it top class journalism. Michael Zuma has a limited understanding of English; his grasp of the language is basic. He is an easy target as he is unable proffer a wooly defence or spin, like his brother’s spokesperson often does.

As a shrewd public commentator, Robbie should’ve been discerning enough to realise that his interlocutor was not well versed in that waggish language called English. If public broadcasters exist to edify and not confirm biases and deeply held views on issues, Robbie failed to convince us. Put differently, if Robbie’s sole intention was to ‘get to the bottom of this’, he would’ve handled his encounter with the younger Zuma differently. Robbie could have been less crafty; he could’ve given the younger Zuma more opportunities to make his case without being led. There’s always room for rigour but asking an inarticulate man leading questions does not count.

The final straw: “But you used your name, you used your contacts to help them get the contract. Even though the company had a bad track record?”

Michael Zuma’s penultimate response is something for the books: “[Dramatic pause] Hmm, pardon?”

Robbie is not alone, on Sunday evening; the popular investigative programme, Carte Blanche also gave Michael Zuma a call. A case of ‘same script, just a different interrogator’.

Broadcasting regulations are sheepishly silent on how language can be used as a tool to marginalise and even obliquely discriminate subjects in the media. My favourite South Africanism is that ol’ trodden chestnut about ‘unity in diversity’, 11 official languages and stuff. This South Africanism never quite prevails in South Africa’s mainstream media.

Public commentary and news only counts when it is offered in English. No room for funny-sounding natives who aren’t articulate in the language of the Queen. Michael Zuma should not have agreed to field questions in a language that he is not entirely comfortable in, but he did. He opened himself to effortless interrogation as an easy target, even though his admission sounds true.

A far more articulate and wealthier dude was caught invoking the myth of the boogeyman this weekend. “If you don’t vote, the Boers will come back to power.” None of the media houses that reported the story cared to tell us the language Cyril Ramaphosa used when he made this statement. The ANC deputy president was addressing the residents of Seshego, Julius Malema’s Limpopo neighborhood. An educated guess would have me think that he was probably speaking Sepedi.

The term ‘Boer(s)’ has multiple meanings.  ‘Maburu’ or amabhulu’ is what racist white South Africans were referred to during apartheid (it is used still even today). More significantly, the term ‘maburu’ or ‘amabhulu’ is a synecdoche. A literary a device used to describe the system of apartheid as a whole, complete with its actors.

Again, South African media was lost in the nuance of the word. Solidarity and the FF+ are already crying racism, their daily struggle. If we are to build a lively and broad-minded democracy, public discourse will have to rid itself of prejudices. Otherwise, we risk the chance of selling our public discourse to the highest bidder, the dominant –ism. Classism, sexism, ageism and racism still contribute significantly to how views are interpreted and analysed in South Africa.

I shudder to think what would’ve happened had the popular Lesedi FM jockey, Thuso Motaung, asked the Construction Cartel boys fiery questions in Sesotho. I can already see them wince as they try to spin something in Sesotho, while inaudibly humming Nkalakatha.

Thankfully, they were spared the disgrace. In John Robbie’s final words, “obviously there’s a language barrier”.

Sibusiso Tshabalala is a 20-something year old dude who tries to read, write, eat and sleep – at the same time. He has never won the lottery and has never read any of Enid Blyton’s books. Sibusiso tweets at @sbutshabs.

 

Tags: interviewJohn RobbielanguageMichael ZumaSibusiso Tshabalala

Sibusiso Tshabalala for Groundup

In 2012, Sibusiso was named as one of 10 Google Young Minds for 2012 internationally. Each year, Google searches for 10 students internationally who demonstrate strong leadership capabilities, an entrepreneurial drive and a commitment to social activism. In June 2012, Sibusiso was also named as one of South Africa’s Top 200 Young South Africans by the Mail and Guardian. Groundup is a community journalism project that values ethical reporting. It reports stories from South Africa's townships. Most of stories are about health --especially HIV, TB and sanitation--, education, women's rights and immigrant's rights. Township life in South Africa is underreported in the news; Groundup want to change that. It hopes its reporting will help address some of the problems of accountability and service delivery in our communities. Sometimes it covesr stories just because they're funny or interesting. At GroundUp we value high-quality, ethical journalism. We are independent and do not promote any political party. Our news stories are fact-checked before they are published. We try to write in plain language. We also solicit and publish opinion pieces. We prefer opinion pieces from people who work in working class areas on social justice issues and who can write eloquently about the problems they encounter.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

Recent News

AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?