SARIE has launched its first app. Concentrating on hearty South African food, always with an interesting twist, it is perfect timing for upcoming Christmas and New Year celebrations. The SARIE app curates top content from the SARIE food stall, which includes SARIE and the brand spin-off SARIE KOS, and features recipe packs downloadable to your iPad. This includes easy to use step-by-step instructions and video content.
The packs contain 10 recipes each and range from local specialties like bredies and bobotie to recipes for the beginner-baker and SARIE’s infamous chocolate cakes. For the braai-fans there are mouthwatering side dishes, best recipes for Saturday night get-togethers and winning ideas with roast chicken. The packs also cater for vegetarians, pasta-lovers and those with little time to prepare dinner. New packs will be added monthly and promises great opportunity for clients and advertisers.
Michélle van Breda, SARIE Editor, says: “SARIE is well-known for its award-winning food editors, Barbara Joubert and Herman Lensing, who inspire readers (and even non-traditional SARIE readers!) with recipes that keep them asking for more. We are thrilled to provide our food-loving audience with curated SA favourites via this app. We envisage happy times in the kitchen with family and friends.”
When downloading the SARIE KOS app, readers will receive two free recipe packs. Available on iTunes //itunes.apple.com/us/app/sarie-kos-my-inspirasie/id745393884?ls=1&mt=8
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