The 61st Cannes Lions International Festival of Creativity, taking place from 15-21 June 2014, is now accepting entries across all categories. Entries can be submitted into 17 categories which are: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Media, Mobile, Outdoor, PR, Press, Promo and Activation, Radio, Titanium and Integrated, and new for 2014, Product Design.
Product Design Lions will recognise the applied use of physical products in aiding the communication of a brand ethos as well as its use to have a positive impact on improving people’s lives. The category will be split into four main sub sections:
Consumer Goods: Focus will be placed on its visual impact as well as the use and experience of the brands values through design.
Wellbeing and Environmental Impact: Entries will be judged on how effective the solution is in solving real life problems. This award is about making people’s lives better through design or the design process. The entries will not be judged on their results in marketing or sales.
Solution: Focus will be placed on the ergonomic functionality and day to day solutions provided through design. The jury will be looking for a solution which is new or improves something that already exists.
Interface: Focus will be placed on the user interfaces’ visual impact, as well as its ease of navigation and ability to convey information.
Commenting on the launch of Product Design, Terry Savage, chairman of Lions Festivals says, “Brand communication has become such a part of product design that it’s important as a global Festival celebrating creative communications that we now recognise this. Including Product Design Lions as a stand-alone entry category in our awards line up, not only acknowledges this fast growing industry, but helps to set a global benchmark and precedent for the creativity within it.”
Further information on all of the categories, rules and fees can be found here. The deadline for entries is 28 March 2014.
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