• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Digital Mobile

Making Africa mobile

by Zibusiso Mkhwanazi
January 30, 2014
in Mobile
0 0
0
Making Africa mobile
Share on FacebookShare on Twitter

The mobile phone is changing the world as we know it, and the impact of mobile is different in the developed and developing worlds. The mobile phone is the only computer many people have in the developing world. In the developed world it’s the only medium that you carry with you in a non-interactive physical environment, but in a non-interactive world you suddenly have an interactive medium. This essentially means that in the old world 0.00001% was interactive on our desktops, now 70% of land mass is interactive.

The computing power in a phone in the next five years will be a thousand times more than what it is today because the weakest link is the battery. Currently your phone switches off when you are not using it. However, when battery technology improves, phones will be able to process more even while in the pocket. The more processing power mobile devices have, the more they will interact with our physical environment. They would be constantly processing requests and making decisions for us all day long.

Gartner was forecasting that by the end of 2013 worldwide tablet shipments would grow 53.4%, with shipments reaching 184 million units. While the PC market is significantly larger with unit sales of 303 million, there was an 11.2% decline in sales vs 2012 and this trend will continue in the foreseeable future.

Increased penetration and availability of mobile devices are transforming the face of the continent from an educational perspective, from financial perspective and on how we generally live our lives.

Look at Kenya as an example of how the growth and penetration of mobile has had an impact in African societies with the Elimu project, which takes interactive tablets into the classroom. The project has proven to be successful because the content is local and allows collaboration but more importantly, fights intimidation of technology at an early age. This will empower the Kenyan children to be better contributors to the economy in a world economy driven by technology.

What is also interesting that that the project opted to use tablets with the app installed instead of PC’s because is around $100 per child vs around $300 per child if they were on a PC. This project is leading to increased uptake in tablet sales as the government rolls it out throughout the country and educators around the continent are taking notes and planning similar implementations.

We live in a world today where there are about 2.5 billion people without bank accounts but who have mobile phones. Africa also accounts for 15 of the top 20 countries by mobile money usage. This means that mobile banking and virtual currencies are very important in Africa where 326 million adults or 80% of the continents population are unbanked. As banks, mobile networks and even companies like Google continue to collaborate and/or tailor their products to unique African problems, the mobile device will play a central role to enabling technology that makes banking or transactions easier.

Mobile devices are more affordably and effectively networking people to each other and are a primary means of bringing the world’s knowledge to Africa. More than ever before, the combined promise is bigger than the sum of the parts.

IMAGE: Cellphone shop, Joe Slovo Park / Wikimedia Creative Commons 

Tags: Africabankingconnected economyeducationElimumobilemobile trends 2014

Zibusiso Mkhwanazi

Zibusiso Mkhwanazi, has been in the digital marketing industry for the past 12 years and CEO of various digital agencies. He is now the CEO of a South African Digital Marketing Agency, AVATAR, which does business in 27 African countries. The young dynamic entrepreneur has won several awards and accolades including being named Top ICT individual in Africa. Zibusiso is a Trustee of the National Economic and Education Trust (NEET), which has provided over 4000 bursaries to under privileged ICT students. He is also chairman of The Red Quarter Branding Agency. He is the founder of Davids League, a Christian based business mentorship program designed to uplift and empower young entrepreneurs from disadvantaged backgrounds in their business journeys.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

Recent News

AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?