The Loeries has appointed John Mescall, executive creative director of McCann Australia, as a jury chairman for this year’s awards. He will also be speaking at the International Seminar of Creativity during Loeries Creative Week in Cape Town 15-21 September.
Under Mescall’s leadership, McCann finishes 2013 as the world’s most awarded agency. He is responsible for the highly successful 2013 campaign for Metro Trains, ‘Dumb Ways to Die’, which took out top honours at Cannes, D&AD and the One Show.
“It’s an honour to be invited to be a jury chair, and a pleasure to be able to do it in one of the world’s most interesting cities,” says Mescall. “I’m a big believer in the power of applied creativity to change things for the better, so I’ll really be looking out for ideas with the kind of real-world creative impact that adds value to brands by inspiring people to engage, act and ultimately change their behaviour. Of course, if your work does none of that, but makes a simple point and gives me a bloody good laugh, I’ll also love it.”
Mescall has won a total of over 30 Cannes Lions including 5 Grands Prix, Black and Yellow Pencils at D&AD, One Show Best of Show, and multiple Clio, LIA and Webby awards. His work has also been featured in TED Ads Worth Spreading, the only Australian work to ever be selected.
Entries for the Loeries open in March and the entry deadline is 31 May 2014. More information on entries and attending Loeries Creative Week Cape Town can be found at loeries.com.
Key dates to remember:
- Entries open: 17 March
- Loeries Creative Week, Cape Town: 15-21 September
- International Seminar of Creativity: 19 September
- The Loerie Awards Ceremonies: 20-21 September
- Ticket Sales for Creative Week open 1 April
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