This month, the spotlight falls on Reg Lascaris, co-founder of advertising powerhouse, TBWA\Hunt\Lascaris, who will be sharing insights from his latest bestseller, Lessons From The Boot Of A Car. Addressing the challenges faced by emerging entrepreneurs and giving advice on how to nurture great ideas into world-class brands, the book tells the story of a true creative pioneer.
As an initiative of digital marketing agency World Wide Creative, the Heavy Chef project is a platform for practical learning – where South Africa’s digital community collaborates, shares ideas and discusses the latest web marketing news.
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