The Assegai Integrated Marketing Awards are now open for entry. Organised by the Direct Marketing Association of Southern Africa (DMSA)and sponsored by the South African Post Office, the Assegai Awards are South Africa’s premier interactive and direct (data driven) marketing awards. The awards recognise and reward campaigns which deliver exceptional results while ensuring compliance and accountability within the industry.
There have been a number of changes to the award categories and their entry criteria. The judging process has been updated into a two phased approach. This will ensure consistency, balance and add depth and experience to the judging panel.
“This year submissions will be online,” says Alastair Tempest, COO of the DMASA. “We believe that this simplifies the entry process. It means that while care and consideration need to be taken when completing entries, there is no mad dash through the Jo’burg traffic! It also means that the logistics for any regional entries are minimal. The awards continue to recognise the incredible creativity of local designers and to challenge the perception of direct marketing in South Africa.”
Janras Kotsi, Group Executive: Mail Business of the South African Post Office says a number of new categories have been introduce. “It’s an exciting time, and we look forward to serious contenders in these new categories delivering a memorable brand promise with significant return on investment,” Kotsi said.
Some of the new categories that have been introduced include e-commerce and mobile marketing: interactive. It is estimated that there are 45 million active cell phones in South Africa, making mobile communication channels an important part of direct data driven marketing. Another new category included is the Use of New Technologies.
Submissions for the Assegai Awards close on Monday 15 September 2014. Guidelines and details can be found at //assegaiawards.co.za/
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