The Public Relations Institute of SA (Prisa) is holding a crisis communications workshop in August in Gauteng. ”Crisis communication is that public relations activity which has as its objective, the maintenance of an organisation’s positive relations with its publics during a crisis, in order to ensure its future successful existence.”- Lubbe
No individual or organisation is immune to crisis; it can strike at any time and afflicts everyone. South African businesses are often in crisis mode. Labour strikes and issues, retail crises, upheavals in the public sector – organisations are closer to a crisis than they would like to admit. Coupled with the power of social media, and businesses and communicators need to know how to provide calm leadership and management through their communication efforts.
The Prisa workshop will cover:
- Planning for crisis communication – including scenario / contingency planning, risk assessment and understanding the types of crises that may affect organisations
- Crisis communication plan methodology – including looking at the stages of a crisis
- Implementing the crisis communication plan
- Crisis communication training
- The crisis communication manager’s role
- Case study – successful crisis communication management
- Case study – unsuccessful crisis communication management
It will be run by Irma Meyer, sole proprietor of Executive Engagements, who is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication.
Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 04 August 2014 (09:00 – 16:00)
Registration: 08:30 to start promptly at 09:00
Click here to book.
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