The Mobile Marketing Association (MMA), the global trade association for the mobile industry, has announced that Daniel Bonner, global chief creative officer of Razorfish, will serves as the jury chair for the 10th annual Smarties awards programme. This year, regional Smarties Awards have also been launched in EMEA, LATAM and North America as well as country awards in South Africa, Turkey and the UK.
A recognised creative mover and innovator, Bonner will lead a formidable jury of over 20 agency and brand leaders who are all committed to inspiring the advancement of mobile marketing.
Celebrating its 10th year, the Global Smarties honours those stakeholders who are leveraging the power of mobile as the ultimate storytelling platform pushing the boundaries with innovation and measurable results. Judging around the world including the Global Smarties, which takes place in New York, will happen on August 18th.
Their judging remit will encompass the expanded category list, now including wearables, cross-screen and native advertising
“I am tremendously excited to see how brands and agencies are transforming audience connections and innovating with mobile devices, platforms, campaigns and enabled products,” said Bonner. “The Smarties Global Awards is a great opportunity to see first hand what is now possible with mobile, my focus as jury chair will be to help identify those campaigns that are breakthrough in creativity and effectiveness, delivering a brand experience that is both meaningful, useful and addresses real business challenges.”
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