Kasi Vision, a new Media24 and Boland Media title that targets previously un-served townships of the Western Cape, is being launched at the end of September. It will be published every fortnight on a Friday.
Kasi Vision will initially be published in three editions with a combined distribution of 25 000: the Helderberg Edition will have a distribution of 10 000 in Lwandle and Nomzamo in Somerset West; the Boland Edition will have a distribution of 10 000 in Kayamandi at Stellenbosch, Zweletemba at Worcester, and Mbekweni at Paarl; and the Overberg Edition will have a distribution of 5 000 in Zwelihle at Hermanus.
“Numerous communities across South Africa don’t have a voice and we want to create the space for such residents to talk to each other through Kasi Vision. The entire project is extremely exciting because it highlights the powerful – and relevant – role that print media can play,” says Annelien Dean, Kasi Vision publisher. “Print is far from dead and it still has a vital role to play in our country, as Kasi Vision proves.”
“Advertisers will have the opportunity to target communities that have not yet been reached by a local newspaper. There are some exciting options available and the reach of this title is set to grow vastly in the next few years,” says Tania Barzu, head of Marketing and strategy at Ads24.
An expansion strategy for Kasi Vision will ensure that it rapidly gains a larger reach in the Western Cape. Kasi Vision is set to be the single entry point into the townships of the Western Cape.
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