Video is fast becoming a major tool for communicating with readers, clients and customers. From Facebook and Twitter to YouTube (with one billion users a month) and Vine, video has become part of our daily lives and a key component in a brand’s media mix.
Today, we launch our new video offering, TMO.live, with two fabulous clips of the recent MOST Awards held at the Linder Auditorium in Johannesburg. The first is an interview done by Gordon Muller with Brad Aigner of Freshly Ground Insights who conducted the MOST survey, for the sixth time. Muller talks data, trends and methodology.
The second is the awards ceremony itself, and features Wag the Dog CEO, publisher of The Media Online and The Media magazine, and founder of the MOST Awards, Sandra Gordon presenting awards and interviewing the winners.
Our inaugural video offering was sponsored by DStv Media Sales, and a huge thanks to them for all their effort.
Why we’re going large on video…
- There has been an 800% increase in online video consumption in the last six years.
- Over 70% say they in engage with online video.
- Some watch up to 180 videos a month.
- The youth are leading this revolution with 90% of 19 to 34-year-olds watching video online.
- Interestingly, 74% of aspiring cooks watch recipe videos.
- Over 6.7 million students watch lectures online.
- Last year, 4.6 billion video ads were watched online last year.
- The use of corporate video is growing as major companies around the world use the medium to talk with staff, teach them about new products, for example.
- ComScore estimates that 84% of the US population now consumes video content online.
- More than five Vine videos are shared every second. Brands have taken to its six-second ads in droves.
[Sources: Getty Images/iStock; AdAge/iCrossing/Sparksheet]
A survey produced by Animoto showed that 73% of respondents were more likely to buy a product or a service after watching a video. The reason? People develop confidence in a product or service when they are able to see it in action.
The Media Online’s new video offering will carry owned and earned video content. We are investing in multimedia, and will produce content for The Media Online and other Wag the Dog offerings.
At the same time, we will offer our advertisers paid space for branded content. Video content will rotate, giving each advertiser a slot at the top, and video advertisers will also be featured in a weekly multimedia round up in our newsletters. Video content will be posted on our Facebook page, and tweeted to our (over) 12 600 followers.
What kind of content could you offer? Media research insights. Behind the scenes on advertising commercials. Interviews with top people in your agency on trends etc. Media education snippets – how to negotiate or close a sale, for example. Showreels and clips of new shows up for grabs for sponsorship opportunities. Clips of events and lectures. It’s a whole new world.
Lara Stofberg, The Media Online’s advertising sales executive, says various packages are available depending on what video content, duration of video, and how long it must run.
Contact her on lara@wagthedog.co.za
