Media Moves… TheMediaOnline’s weekly round up. New editor in chief of Daily Sun, Sunday Sun and new editor for Sunday Sun. Justine Cullinan takes the reins as 5FM’s station manager. Laurel Mader steps into managing director role at FoxP2 Cape Town. PayU appoints Jose Gomes as head of product and markets. Ogilvy Public Relations global chairman Christopher Graves appointed 2015 chair of The Council of Public Relations Firms. A growing TV portfolio for Mediamark. Ireland/Davenport brings it home with the Better Life Group account win. New Media Publishing Digital Work takes three Golds at Digital & Social Media Awards. Shopper-Centric ACDOCO 2.0. Ads24 promotes vernacular advertising through their platinum sponsorship of the Pendoring Awards. Ireland/Davenport launches new content division – VIRUS. SETE backed by influential media partners. New masthead for Good Housekeeping and Goeie Huishouding. Cape Town events company Spintelligent awarded Level 2 BBBEE contributor rating.
Who’s moved where
New editor in chief of Daily Sun, Sunday Sun and new editor for Sunday Sun
There have been some major moves at the Daily Sun. Reggy Moalusi, formerly deputy editor of Daily Sun, is now the editor in chief of both the daily newspaper and the Sunday Sun.
And Prince Chauke, news editor of the Sunday Sun since 2009, takes the reins as editor of the weekly newspaper.
Jeremy Gordin, who has been fulfilling the roles since Mazwi Xaba left in 2012, stays in place as publisher. “Both newspapers are in excellent hands,” said Gordin in a story published in the Daily Sun. “Reggy is an astute editor in terms of the Daily Sun’s readers and local politics – and Prince is one of the best tabloid journalists in the land.”
The newspaper reported that Moalusi started as a journalist in 2002 at the Mail & Guardian. He worked on Sunday World before joining Daily Sun in 2006. Chauke studied law at the University of Durban Westville. But it bored him, and left to pursue a career in tabloid journalism. He has won two Mondi Shanduka awards in the popular journalism category
Justine Cullinan takes the reins as 5FM’s Station Manager
The 5FM team has welcomed one of their own back into the fold, as former marketing manager, Justine Cullinan, returns to SA’s youthful station this week to take on leadership of the award-winning station.
5FM has been without a station manager since the departure of Aisha Mohammed earlier this year, who she left to head up programming at SABC3.
“I should have heeded the words of my PCS GE, Mr Leslie Ntloko, more carefully upon my first departure from the SABC in 2012. He said to me that I would be back, that the SABC is like a relationship you can’t shake. I would go further to say that working at 5FM is an honour. It is not a job, it’s a relationship that I am in the midst of heart and soul. The power of five has never quite left me, even during the last two years that I have not worked for the brand,” Cullinan says.
Cullinan, who holds an Honours Degree in Journalism and Media Studies from Rhodes University where she graduated Cum Laude in 2005, started in the entertainment media industry as a PR specialist, scriptwriter and casting director for John Vlismas. She honed her PR skills working with agencies like Red Cube Agency and Hello World.
It was in 2008 when she landed the coveted job as marketing manager for 5FM after a grueling interview process.
Laurel Mader steps into managing director role at FoxP2 Cape Town
Having successfully served as client service director for FoxP2 Cape Town for just under a year, Laurel Mader has recently been promoted to managing director, joining group CEO Charl Thom, executive creative director, Justin Gomes, and creative director Michael Lees-Rolfe as a part of FoxP2 Cape Town’s senior leadership team.
The position at FoxP2 Cape Town was originally created by directors Charl Thom, Justin Gomes and Andrew Whitehouse in order to gear and scale the FoxP2 brand for growth into other markets and segments. The position would allow partner Charl Thom to step into the more macro role of CEO, which would allow him to focus some of his attention on establishing a new FoxP2 agency in the Johannesburg market, and to drive business growth in other parts of Africa.
Over the last two years The FoxP2 Group has expanded through the successful establishment of new agency FoxP2 Johannesburg, and the two offices now services clients Diageo and Liberty in markets beyond South Africa’s borders, such as Nigeria, Uganda, Ghana, Kenya and Mozambique. Over this same period the FoxP2 Cape Town office has also welcomed on board a range of new local clients such as Coca Cola (PowerPlay), Cipla Pharmaceuticals, Stanlib and Diageo.
PayU appoints Jose Gomes as head of product and markets
PayU MEA has announced the addition of Jose Gomes as head of product and markets to its team. Gomes’ has accumulated over 20 years experience across various industries, including Information technology, financial services, and retail.
The experience combined with his ability to drive and sustain the complete value chain of business is a welcome addition to the PAYU team, and combined with its innovative culture will assist in further establishing PAYU as the payment partner of choice in existing and new markets.
CEO, Mustapha Zaouini, says, “We are very excited to have Jose onboard as part of the PayU MEA family. He brings a depth of experience in technology and consumer facing innovations which will assist us in enabling the payments of tomorrow”.
Gomes’ most recent experience as head of FNB eWallet Product growth included ownership of eWallet consumer and enterprise environments, pre paid card business, and third party channel integration.
Ogilvy PR global chairman Christopher Graves appointed chair of The Council of Public Relations Firms
The Council of Public Relations Firm, the industry’s trade association, has announced the election Ogilvy Public Relations global chairman Christopher Graves as its chair for 2015. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners.
Graves was recently promoted to global chairman of Ogilvy Public Relations, having previously served as its CEO for five years. Prior to this he was Asia-Pacific Regional CEO. He is a three-time Atticus Award winner from WPP (a top award for research and writing), a contributing author to three recent books from McKinsey, and serves on several boards and foundations (i.e. The Institute for Public Relations; the UN Women Private Sector Leadership Advisory Council; Opportunity Nation; and Caring For Cambodia).
Who’s won what
A growing TV portfolio for Mediamark
In continuing to diversify its product offering, Mediamark now boasts seven television channels among its portfolio. Mediamark has built up its TV portfolio significantly over the past few months, since making its first move into television in November last year when signing up as sales partner to Glow TV. This channel, which offers ‘eastern-inspired’ content, is currently only available on the OpenView HD satellite bouquet.
Mediamark now represents one channel on OpenView HD, four channels on the DStv bouquet and two community TV stations. Dumisa TV (DStv channel 340) and 1Gospel (DStv channel 331) are both inspirational television channels, while Channel ED (DStv channel 318) offers viewers access to leading experts and engagement through global innovation and discovery. Also part of Mediamark’s DStv channel offering is Lekker TV, Jacaranda FM’s offering on kykNET Musiek. community terrestrial stations, 1KZN and CapeTown TV also form part of Mediamark’s burgeoning TV portfolio.
MD of Mediamark, Elton Ollerhead, says they’re excited about this expansion, “Mediamark’s TV portfolio is growing well and gaining a critical mass of audiences that are attractive to new and existing advertisers. With the development of this division we’ve appointed Prebs Naidoo as new head of TV sales at Mediamark.”
Ireland/Davenport brings it home with the Better Life Group account win
Ireland/Davenport has won a closely contested three-way pitch for the Better Life Group account. The Better Life Group is South Africa’s largest bond originators, and also provides short term insurance solutions for individuals and business. Ireland/Davenport will be executing a fully integrated campaign for the group and their brands, BetterBond Homeloans, BetterLife Insurance and MortgageMax.
The requirement from Better Life was for agencies to provide a sustainable and creative solution that would build awareness for the group, and its brands as well as the benefits that can be accrued to individuals (primarily first-time home-owners) and businesses that make use of their services.
“We are exceptionally excited to be working with the Ireland Davenport team,” says Colette van Dyk, the Group’s marketing director.
New Media Publishing takes three Golds at Digital & Social Media Awards
With three gold awards, New Media Publishing emerged victorious at the New Generation Social Media and Digital Awards held in Johannesburg this week.
The New Generation Social Media and Digital Awards showcase the very best companies, brands and individuals in South Africa that currently engage in social and digital media marketing.
Trumping some of the biggest names in digital marketing, New Media Publishing took gold awards in the Best Intranet, Best Web Magazine, and Most Innovative app categories.
The Most Innovative app category, which the Vodacom Rugby Stats App took gold, in recognises apps that offer extensive functionality and enable efficient use of various web applications.
The Best Web Magazine, which DStv’s MyMag took gold in, recognises an integrated strategy that manages to secure a permanent place in a competitive media landscape. Lastly, the Intranet category, which M-Net’s MagicTalk took gold in, looks at a perfectly manageable user interface, high speed, and optimised internal information flows and organisational processes.
BPS focus on core strength, leading the way in local search optimisation
For five years Business Positioning Systems (BPS) has operated across a range of location-based mobile media. Now after a venture capital deal, the company has spun out its mobile advertising arm, allowing BPS to focus on its core competency in the local search arena.
Following the venture capital deal and the spin-off of Vicinity Media as a separate entity, BPS has restructured and streamlined its focus on local search under the stewardship of Gabriella Eidelman. As commercial director at BPS, Eidelman’s digital marketing, SEO and Google My Business expertise has seen the company build an impressive client list that includes Nedbank, BP, Telkom, Nandos and MTN.
Demonstrating it’s local search pedigree, BPS report that its proprietary optimisation has increased Nedbank’s impressions over 350% as well as a 418% increase in consumer actions.
Shopper-Centric ACDOCO 2.0
ACDOCO South Africa (ACDOCOSA) has announced the completion of its repositioning and investment to become the first shopper-centric Fast Moving Consumer Goods (FMCG) brand-custodian distributor on the African continent.
According to Brandon Pilling, chairman of ACDOCOSA’s holding company in the United Kingdom, “Globally FMCG is under the microscope and so it’s critical for manufacturers to use resources wisely to drive efficiencies, reduce waste and increase profitability. And this mentality should also be true of our approach to the market where by instilling a shopper-centric approach a business can deliver unparalleled benefits for brands, consumers, shoppers, categories and retailers.”
ACDOCOSA’s strategic move is in line with three core trends: recognising the importance of shopper behaviour and their absolute influence on purchase decisions at shelf; the growing formalisation of retail in Africa; and driving better returns for all stakeholders in the challenged FMCG industry.
Who’s making moves
Ads24 promotes vernacular advertising through their platinum sponsorship of the Pendoring Awards
The time is drawing near for the annual Pendoring Advertising Awards, started 19 years ago, to celebrate vernacular advertising. Ads24 has traditionally been a gold sponsor of the Pendoring Advertising Awards, and in show of support for mother tongue advertising has upped its sponsorship to platinum level this year. The black-tie awards ceremony will be held at Vodacom World, Midrand on the evening of Friday.
Afrikaans is still a central focus of the awards and Ads24 with their bouquet of Afrikaans titles including Beeld, Beeld Saterdag, Rapport, Die Burger, Volksblad, Son, and Son op Sondag is well aware of the value of Afrikaans advertising, and the wealth of Afrikaans creative talent that needs encouragement and support. The Pendoring Advertising Awards acknowledge that, irrespective of individual preferences, Afrikaans is part and parcel of South Africa’s rich heritage, traditions and identity.
“We realise the powerful impact that vernacular advertising has, both in its ability to persuade readers to select a certain brand, and in building trust and loyalty which enhance the brand’s reputation. Awards are vital in the advertising industry, included on CV’s and often part of KPI’s, and the Pendoring Advertising Awards have become an industry benchmark for celebrating excellence in Afrikaans and vernacular adverting campaigns,” says Tania Barzu,
Ireland/Davenport launches new content division – VIRUS
Through-the-line advertising agency Ireland/Davenport have bolstered their offering with a new content division aptly named VIRUS. Co-developed with Nevo Hadas of &Innovation and staffed with industry stalwart, the division will add significantly to the agency’s offering mix.
Hadas is an early pioneer of the South African web industry who has helped build international award winning agencies, including Tool Communications as digital director in the late ‘90s and more recently Gloo, where he was a non-executive director for three years. His experience also includes relaunching the MSN brand during his tenure as head of Kagiso Media’s digital division.
With the launch of VIRUS, Ireland-Davenport is becoming an ever-more integrated agency. John Davenport says, “We understand clients and brands intrinsically, so we have the advantage of that understanding. We also understand the production qualities and craft needed to make great communication. While there is no recipe for making something go ‘viral’, you know when you have a hit because of how it connects with the audience.”
SETE backed by influential media partners
Taking place at the Durban International Convention Centre (ICC) on the 29-30 October, the Sports and Events Tourism Exchange (SETE) Conference and Exhibition is set to soar and take centre stage with the backing of some of South Africa’s most influential partners in the industry.
SABC Sport have confirmed their involvement together with The Mercury, 3S Media’s Meetings Magazine and SA Conference as well as Tourism Tattler, The Event and SABC’s Radio 2000.
SETE 2014 showcases South Africa, and its neighbours on the continent, as an attractive destination in which to host international sporting events however large or small. A number of significant exhibitors such as South African Airways, South African Gymnastics Federation, Prince’s Grant Golf Estate, and Pestana Hotels have confirmed their participation in the event recognising the benefits for their organisations of growing the country’s sports tourism industry.
“The SABC as a public broadcaster is delighted to once again showcase its technical prowess in the radio and television market and to reinforce the capabilities of South Africa as a country to host a mammoth of sporting events”, said Bessie Tugwana, the acting group executive of sport.
New masthead for Good Housekeeping and Goeie Huishouding
Good Housekeeping/Goeie Huishouding has a new masthead. Launched with the November 2014 issue of the magazine, the new masthead emphasises the ‘Good’ in Good Housekeeping and the ‘Goeie’ in Goeie Huishouding.
“Our shift to the new masthead emphasises Good Housekeeping’s focus on the ‘Good’ in life, through content that provides good advice, good time-management skills, good food, good times, good solutions, good parenting and health info, good style choices and good shopping buys,” says Sally Emery, editor of Good Housekeeping/Goeie Huishouding.
“GH is a positive brand that consistently delivers useful content that makes a real difference to busy women’s lives, and the new masthead’s positive emphasis reflects this.”
Cape Town events company Spintelligent awarded Level 2 BBBEE contributor rating
Spintelligent, Cape Town-based publisher, trade exhibition and conference organiser, has been awarded a Level 2 BBBEE Contributor rating.
“We are absolutely thrilled with reaching this important milestone”, says David Ashdown, Spintelligent managing director, adding, “it has been a strategic goal of the business and we achieved it following 6 months of diligent work”.
Ashdown says the BBBEE rating allows the company to “secure and strengthen current institutional business with influential government organisations, parastatals and NGOs, while also positively influencing spending by South African corporates who need to engage with BBBEE rated businesses to improve their own contributors score.
“This in turn will open the door for many new companies to do business with us, therefore increasing our reach to relevant markets within which our sponsors, exhibitors and delegates operate, which will also provide them with more opportunities to conduct business.”
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