Raise your hand, a campaign spearheaded by SABC Education, was launched last week. It is a call to action to society – learners, parents, business, and communities – to get involved to help deliver quality education, to ‘raise their hands’.
The campaign will roll out activations across the country and then challenge society to make a contribution to education. The hope is to build a groundswell of support through donations, sponsoring of schools or even mentoring learners to ensure the provision of quality education for all. The simple message of the campaign is that the education of young South Africans is everybody’s business and therefore requires everyone to get involved to ensure the successful delivery of quality education.
“The campaign requires a shift in our national mind-set and asks that we all consider and value education. We need to ask how we can add to, and improve its resources,” says Danie Swart, head of SABC Education.
“For our children to be adequately educated and have doors of opportunities opened to them we need to increase how society values education, increase the respect for the profession of teaching and also increase the involvement of parents, learners and communities; and with everyone acting and playing their part we’ll have a winning formula for building a better future,” he said.
The launch saw various exhibitors from institutions of higher learning including universities, technical colleges and FET colleges showcasing post matric study opportunities available to the audience of learners from grades 10 to 12.
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