Applications are now open for the January 2015 intake of the free Google and IAB SA-backed three-month digital bootcamp, Digify, run by youth agency Livity Africa for 18 to 25 year olds.
Starting in Johannesburg in mid-January 2015, 15 young people will join the successful initiative which has seen graduates start their careers in some of the country’s top digital agencies including Native VML and Retroviral.
“What is really unique about this bootcamp is our strong links with leaders in the digital industry. Not only is Google funding the initiative, they provide Google experts to ensure the young people receive up-to-date training with Search, AdWords, Analytics and YouTube and as well as running campaigns on other social media networks,” says Livity Africa managing director, Gavin Weale.
“In addition to gaining technical skills, our Digifyers work closely with brands and agencies to develop campaigns for real live briefs. In the last two cohorts, they have developed campaign ideas for brands like Red Bull, Kit Kat, Nescafé, MTN, Nandos and Mountain Dew,” says Weale.
Google South Africa country marketing manager Elizma Nolte says the global giant is delighted to continue supporting Digify as part of a local initiative to grow digital talent in South Africa. “We have been impressed with the talent emerging from Digify, and initiatives like these are of utmost importance in making sure we have skilled individuals to sustain South Africa’s fast digital growth,” says Nolte.
For more information and to apply for Digify, visit //livemag.co.za/now-taking-applications-round-three-digify/. Applications close Sunday 30 November 2014 and you must be available to start in mid-January 2015.
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