Induna Magazine, a glossy, lifestyle publication paying attention to issues concerning young women, recently hit the market in Zimbabwe.
This is despite the country’s economy still largely hostile to the creation of new businesses or expansion and development of established ones.
Surely, there is quite a lot happening with those who are bold and unperturbed with launching new media ventures in this kind of environment where even for established titles, advertising returns can be discouraging.
While the magazine’s founding editor Zanele Mhlaba couldn’t field a couple of responses, citing a busy schedule, conversely, it is evident Zimbabwe’s youngest media sector entry has found a potential niche.
“Our goal is to give a glimpse into the things that young Zimbabwean women are thinking, feeling, loving, hating, excited or concerned about,” the publication stated on its website.
Within the title’s dictum, “Inspiration starts here!” the summer edition that came out in November, ran a motivating cover featuring some of the country’s leading local female celebrities and trendsetters.
They were donned in chic and flirty dresses that had a resonating fit with the theme of finding one’s voice and self-expression. The issue’s content is around a coterie of cool news themes and issues such as food, entertainment and digital technology.
This complements the stunning creativity that runs throughout the edition, demonstrating the philosophy into producing a glamorous and global edition.
In this issue, discerning and superb photography is by local leading outfit Crafted Media, who did a great cover-take at a Moroccan themed location in picturesque Harare.
Going by the aforementioned, Induna is not only promising, but is a great effort in a country where the magazine sector is still developing.
Issues are available quarterly and throughout all the major social media platforms including Instagram, Tumblr, Twitter, Facebook, Linkedin, Google, Pinterest, making it accessible from anywhere.
The publication derives its identity from a Ndebele term for a leader, advisor, ambassador or spokesperson.
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