Research conducted by futurefact indicates that Lead SA has gained significant positive awareness across South Africa. But it also found 44% South Africans believe media are generally much too negative about the country and don’t show enough of the good that is happening. “It may well be that an initiative like Lead SA helps to show that some media are more balanced in their views – reflecting the realities of our social fabric but also driving initiatives for change and support for those in need,” the organisation said in a statement.
In futurefact’s 2014 survey of attitudes and beliefs, Lead SA, which is driven by Primedia Broadcasting and Independent Media, appears to be making inroads with their message, with eight out of 10 South Africans believing it is a good idea.
According to the survey, 44% of the adult population are of the view that the Nearly half of the adults interviewed claim they are already making a big effort to better their own or other communities, with an additional 30% saying that they are putting in some effort. This is reinforced by eight out of 10 believing that Ubuntu and community caring are firmly in place and extends to a belief that government, business and communities can get together to solve the country’s problems.
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