Media Moves… TheMediaOnline’s weekly round up. Cindy Diamond to drive Mediamark’s multi-channel strategy as Group Sales Director. Bish and Fish head up Mix FM’s Afternoon Drive show. Total Exposure has been appointed as PR Manager for Standard Bank Arts Portfolio. MallWorx awarded additional advertising rights. Jam Media lands Venturescape Studios. NATIVE VML gets MotorHappy rolling. Prima Arc becomes Arc South Africa.
Who’s moved where
Cindy Diamond to drive Mediamark’s multi-channel strategy as group sales director
Mediamark, the media sales house, jointly owned by Kagiso Media and French media group, Lagardère, has promoted Cindy Diamond to group sales director. Diamond will now be responsible for driving an integrated sales strategy and culture across the various platforms and channels for which Mediamark offers solutions.
Diamond was a key player in the transformation of Radmark from a specialist radio sales house into the multichannel sales operation Mediamark now is. She has played an important role in shaping Mediamark’s marketing and sales strategies over the years.
Says Mediamark’s MD, Talib Sadik: “As a growing converged media sales house, Mediamark needs an integrated sales proposition that spans radio, digital, events, TV and other channels. We can think of no one better to lead our sales operations than Cindy, who has a thorough knowledge of the industry, the brands Mediamark represents and great relationships with advertising agencies and their clients.”
Bish and Fish head up Mix FM’s Afternoon Drive show
MixFM’s new look Afternoon Drive show took to the airwaves on 1 June with Steve Bishop and Elise Fish. The seasoned radio duo, known as Bish and Fish, are the only real-life couple on air in South Africa.
As a duo Bish and Fish bring a fresh new outlook to radio, sharing their life experiences with listeners who warmed to them over the past six months where they headed up the afternoon drive show on HOT919. When asked why they moved stations Bish and Fish expressed their desire to work more closely with the community and felt that MixFM would be a better fit for their style of broadcasting and their interest in community.
Most recently Bish freelanced for Radio 2000 and 702 and launched SA Stream, the first web-streaming radio station to expat South Africans abroad. Elise is no stranger to media having first worked for BOP TV as a news anchor in the early ’80s and then joining AlgoaFM for quite a long stint.
Who’s won what
Total Exposure has been appointed as PR manager for Standard Bank Arts Portfolio
Total Exposure has been appointed to manage the public relations portfolio across all Standard Bank’s arts sponsorships.
Arguably the strongest arts supporter on the continent, the Standard Bank arts sponsorship portfolio includes the National Arts Festival in Grahamstown, of which the Standard Bank Jazz Festival is an integral part, Standard Bank Joy of Jazz, the Standard Bank Gallery, the Standard Bank Young Artist Awards, the Cape Town Fringe and the Paleontological Scientific Trust (PAST).
“We are delighted with the opportunity to make a real difference to the portfolio and to leverage an integrated, fully aligned strategic communcations solution for Standard Bank in SA’s dynamic arts environment,” said Jeremy Briar, CEO of Total Exposure. Based in Johannesburg, Total Exposure is one of the leading lifestyle communications consultancies in South Africa.
MallWorx awarded additional advertising rights
Primedia Unlimited’s middle mall advertising specialists MallWorx has been awarded five new shopping centre advertising rights to add to its already extensive portfolio of malls.
Advertising rights have been awarded for the Blue Haze, Lakeside, Umlazi, Wonderpark and Twin City shopping centres. “These malls offer advertisers a broad mix of shoppers that have disposable income and we’re pleased to have them on board,” says Primall’s Kathija Mahomed.
Blue Haze Mall is the largest mall in Mpumalanga and has a wide variety of retailers on offer for consumers. Lakeside Mall in Benoni attracts shoppers from all walks of life with convenient shopping, superb range of merchandise and competitive prices. The Wonderpark centre boasts a foot count of 800 000 people per month, 180 tenants and is the largest shopping centre in South Africa with completely free parking. “Umlazi Mega City is strategically located at the gateway to Umlazi Township and due to its high visibility and excellent catchment area, the centre attracts cosmopolitan consumers. Located in Heidedal in the Free State, Twin City offers shoppers a wide mix of 72 tenants, anchored by Shoprite and Boxer.
Jam Media lands Venturescape Studios
Multi-faceted recording studio, Venturescape Studios has appointed Jam Media as their public relations and social media managers. The studio opened its doors earlier this year, and has since done production work for new reality show The Shores as well as popular online radio station, Hashtag Radio.
Founders Selwyn Shandel and Craig Ross have been a part of the entertainment industry, honing their extensive audio and recording skills for decades. Selwyn rose to fame as one of SA’s most talented producers, having worked with the likes of Brenda Fassie and Johnny Clegg. Craig is a seasoned radio personality, and has broadcasted radio shows from Algoa FM, to Kfm and Jacaranda FM.
“We are very excited about this particular project as we are able to combine experience gained from clients in the same industry such as The Voice Clinic, Okuhle Media and MagnaTude Studios. Aligning our values and expertise with like minded companies is how we prefer to do business and this is one such alignment,” comments director of Jam Media, Jess Mouneimne.
NATIVE VML gets MotorHappy rolling
NATIVE VML has been awarded the MotorHappy account and kicked off with a revamp of its website, www.motorhappy.co.za, this month.
Kevin Lourens, chief growth officer at NATIVE VML, explains that the agency was tasked with developing a digital strategy for MotorHappy which includes UX analysis and design for website updates. “We are excited about the creative opportunities this account offers. Like the new website, the up and coming work is going to be fresh and unique.”
“Our partnership with MotorHappy provides a platform for us to do far more than just marketing and advertising. We will leverage technology and creativity to drive business transformation,” he says.
Who’s making moves
Prima Arc becomes Arc South Africa
Effective 1 June, Prima Arc will officially change its name to Arc, embracing the Arc Worldwide brand, as well as providing clients with access to the global agency’s unparalleled expertise in direct, CRM, loyalty and shopper marketing, eCommerce, as well as social and mobile.
“As one of the country’s first specialist DM agencies, Prima was probably ahead of its time. I always wanted us to be good, and I wanted us to be big. But, back then, being part of a global network, and playing on a global stage was just a pipe dream,” says founder Peter Farrell.
“The decision to rebrand as Arc, now, is a direct result of the renewed energy and excitement that we feel within the agency. Our people have already embraced Arc; now it’s time to share that energy with the industry and our clients.”
Internationally, Arc Worldwide is regarded as an “intelligent brand activation agency”, renowned for its unique Shopper Back (TM) approach, which helps clients understand their customers and their relationship with brands by looking at the world through the lens of a ‘shopper’, and then delivering relevant and creative brand engagements.
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