The Media magazine’s eagerly awaited radio annual, which offers a comprehensive listing of commercial, PBS and Community stations in South Africa, with useful facts and figures such as core audience demographics, RAMS, geographic footprint, broadcast language and ad spend.
It is the essential go-to-guide for the media and marketing industries and is available in hard copy and digitally.
When planning for radio, it crucial that one should have comprehensive information on the different radio stations and their presenters shows at one’s fingertips. It also important to know, what ad material requirements are for each station, who the most popular presenters are in each market segment.
Sandra Gordon, CEO of Wag the Dog Publishers, says the feedback that The Media gets is that the Radio Annual is a MUST HAVE for media planners, researchers, owners and the industry in general.
But a value added bonus to the June issue is that The Media also has interviews with key players in the radio media industry, and looks at diverse subjects as the impact the development and growth of international radio has had on South Africa’s radio ad spend .
Also look out for:
- Michael Bratt interviewing Terry Volkwyn (Primedia Broadcasting) and Omar Essack (Kagiso Media) on their particular take on the positioning of radio stations and a glimpse into future strategies.
- Katharine Liese, group head at Media Shop writes on the necessity for radio to drive repertoire and capitalise on engagement rather than offer straight forward 30 second spots.
The Media Radio Annual can also be accessed online by clicking on www.themediaonline.co.za. Copies have been distributed to The Media’s mailing list. Extra copies can be obtained by calling Yvonne at Wag the Dog Publishers on 011 447 7741.
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