Urban Brew Studios has been commissioned to produce Disney Channel’s first ever South African TV production, I ♥ Violetta. The weekly companion series for the third season of Disney Channel’s (DStv, Channel 303) number one-rated hit telenovela Violetta will air this September and see three local presenters talking about a wide range of topics, related to Violetta.
“For a South African production company to be awarded international work is a great achievement in itself, but for that work to come from undoubtedly the biggest family brand in the world, that is an incredible milestone,” said Urban Brew’s Freddy Louw, executive producer on I ♥ Violetta.
Head of marketing for Walt Disney Company Africa, Deirdre King, said they partnered with Urban Brew Studios because of their experience and reputation in the industry, “Urban Brew Studios have experience working with broadcasters and producing a vast range of programming in different formats. They bring all that local production knowledge, creative and technical expertise and a positive energy to their productions.”
Aside from producing the show, Urban Brew Studios has in recent months also helped Disney stage a talent search for the three I ♥ Violetta presenters. Hundreds of boys and girls between the ages of 13 – 18 years auditioned in front of a casting panel in the country’s major cities before the final presenters were selected.
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