Bookings for one of the most widely anticipated releases of 2015 – Star Wars: The Force Awakens – are now officially open at the Ster-Kinekor box office – despite the film only opening on 16 December, two days before its global release.
Bookings opened on Monday, 19 October, and a record number of 2 299 tickets were snapped up on the first day. This is the highest number of tickets sold on the first day of bookings’ opening in Ster-Kinekor’s recorded history. Of this total, 1 387 were tickets booked to watch the film in IMAX 3D at Ster-Kinekor’s five IMAX theatres. The previous record for the first day of booking was held by Fifty Shades of Grey earlier this year, with 1 489 bookings.
In the first four days of bookings, from Monday till Thursday last week, this figure increased to a total of 8 678 pre-ticket sales. Of these, a whopping 5 508 tickets are IMAX 3D tickets, with a further 2 652 tickets secured to watch Star Wars: The Force Awakens in 3D at Ster-Kinekor cinemas countrywide.
For a full-on, immersive cinematic experience, the film will be released in IMAX 3D at Ster-Kinekor’s five IMAX theatres: Gateway in Durban, The Grove Mall in Pretoria, Cape Gate in Cape Town, Baywest Mall in Port Elizabeth and Cradlestone Mall, west of Johannesburg.
The film is also expected to release at Ster-Kinekor’s sixth IMAX theatre in Eastgate. It is currently under construction as part of the new Ster-Kinekor cinema complex scheduled to open at the shopping mall, east of Johannesburg, in early December.
Follow @sterkinekor on Twitter or Ster-Kinekor Theatres on Facebook. For queries, call Ticketline on 0861 MOVIES (668 437) or book at the box office.
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