The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the media industry in 2015 as well as giving vital insights and perspectives into global trends and forecasting for 2016.
The various media sectors included are: Television, Magazines, Newspapers, Radio, OOH, Media Agencies, Digital Media Platforms and Research. Each section includes a review of that sector as well as a forecast for the coming year by international experts in that field.
You can also read the interesting results of independent surveys conducted by FGI (Freshly Ground Insights as well as internal researchers) providing honest information about what key decision makers think about the professionalism, creativity, service and efficacy of the media and marketing service suppliers and agencies.
The extremely high calibre of content offers independent in-depth reporting, information, data and research from respected local and international specialists ( e.g. media strategists, researchers, media consultants) as well as seasoned local journalists.
Media industry icon Gordon Patterson writes in the overview about why we live in interesting times. In the TV section, Janet Watermeyer, Sune Beyers and Dimitri Martinis share their expertise on why the television landscape is in limbo, but still going strong. Global TV expert Chris O’ Hearn predicts the TV trends. In Radio, Britta Reid examines what happened in 2015 while radio futurologist James Cridland forecasts where it’s headed.
Glenda Nevill examines the torrid time that Newspapers have been having and UK-based George Brock reports on their future. Britta Reid investigates what Magazines are doing to stay in the game while U.S -based magazine expert “Mr Magazine” shares his magazine predictions. OMG Digital’s Noleen Cochran rounds up the Online Media sector and UK journalism innovator Sarah Hartley tells us what’s on the horizon for Digital Platforms this year.
Nikki Temkin reviews the local OOH landscape and US- based Nancy Fletcher looks at what’s in store for OOH in 2016. International media research expert, Jennie Beck, shares what we can expect from Media Research this year. Glenda Nevill looks back at Media Agencies in 2015 and US- based Bob Hoffmann, The Ad Contrarian talks straight about why the Advertising Industry is confused.
The Media Yearbook, a highly relevant, credible and invaluable publication is essential reading for all those woking across the media landscape in Africa.
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