Ad blocking, programmatic buying, virtual reality, marketing automation – these evolutionary progressions are making it ever more crucial for brands to find innovative ways to get ahead in this new environment. But how? On 10 February 2016 at Microsoft in Joburg, Heavy Chef guest speaker, Xolisa Dyeshana, will unpack his ideas on what succeeding in this environment looks like.
As the executive director at Joe Public – the largest independent ad agency in South Africa, Dyeshana has built a career on creative thinking and an aptitude for problem-solving. Dyeshana is the outgoing chairperson of the Loerie Awards as well as a former judge for the prestigious Cannes Lions Awards. His talk, entitled, “What it’s gonna take” will highlight some of the hidden opportunities for brands to succeed in the information age.
Additionally, following the successful Campaigns Edition last year (featuring Dyeshana), the Education Edition of the Heavy Chef Quarterly Review magazine will be launched at this event on 10 February. This edition focuses on three key themes: change management, digital training and online education. Contributors include award-winning digital entrepreneur Emma Dicks, Cerebra’s Craig Rodney and renowned public speaker and author, Rich Mulholland.
One lucky guest will win a free online short course accredited by The University of Cape Town and facilitated by education provider and Heavy Chef partner, GetSmarter. Details on how to enter will be included in the booking confirmation emails sent out to all guests.
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