CYBERTORIAL: The graduation ceremony held recently at Boston City Campus & Business College was a particularly happy one – the accredited B.Com. in Management Marketing, which Boston launched three years ago, delivered its first group of successful graduates.
It was celebrations all round as students, their families and Boston staff members toasted each other’s success while ululations of praises and blessings for the graduates could be heard far and wide.
“Graduations are not just about getting a piece of paper, they symbolise much more,” comments Kerry Damons, Boston’s head of marketing. “We rolled out the proverbial red carpet to honour the graduates who persisted against great odds to succeed. We celebrated our students’ personal triumphs, and their personal stories of overcoming all obstacles to get ahead in the end.”
Dr Hendrik Botha, head of institution, was thrilled to be on stage to cap the graduates. “Experience with occupational graduates showed us that there was a great need in the market for a well-researched degree that provides graduates with broad-based skills in management and marketing, allowing them to apply for a variety of positions successfully. More importantly, the degree enables them to add value to a wide variety of corporates such as financial institutions, management consultancies, retails companies, marketing agencies, etc. And of course, gives them outstanding skills towards running their own businesses.”
For Tessa Bircher, who completed Boston’s inaugural degree cum laude, the graduation marks an important new beginning in her career.
“In January 2013, our company’s chief operations officer (my mentor) sat with me and reminded me that although I provided all the information, data, reports, analysis and forecasting for the operational and support side of the business, which was then presented to the board by himself as COO and others, I was not able to be part of that board as a minimum requirement was a degree,” she explains.
“His analogy was that I didn’t have a ticket to the game, although I knew more about the game than all the others put together. I moaned that it was too late – I was too old, I had kids. How was I ever going to do something about getting a degree? He said these words to me: ‘A year from now you are going to wish you had started today.’ I walked away from that meeting feeling rather sad, but, it was the kick-in-the-behind that I needed. I went online immediately, looking for a BCom that I could still register for in January. Other varsities had closed applications and registrations and the idea of waiting six more months was killing me. I found the Boston B.Com. in Management Marketing degree programme, applied immediately, and got myself registered and paid for within a few days.”
For more information or to apply please email firstname.lastname@example.org. Find us on www.boston.co.za, www.facebook.com/BostonCityCampus. Twitter – @BostonCityCamp. Boston Media House has campuses in Gauteng (Sandton and Pretoria) and KwaZulu-Natal (Umhlanga Rocks).
You can start a degree this coming July
Launched in 2013 Boston’s BCom in Management Marketing includes modules such as business management, financial management, entrepreneurship, company law, economics, computer literacy, marketing and brand management, industrial psychology and project management. It covers important topics in marketing research, internal trade, finance and strategy – all buzzwords in the marketing field of today.
The next intake of new students is in June. Courses start in July and applications are currently open.
The BCom in Management Marketing is a HEQC (CHE) accredited and DHET registered programme. The minimum entry requirement is a National Senior Certificate with degree entry endorsement while mature students may apply for recognition of prior learning. The degree makes provision for the latest marketing trends and opens doors to career opportunities in the fields of business, management and marketing such as:
- General manager; marketing manager; and brand manager
- Customer relationship manager, key account manager
- Marketing, brand and/or product researcher and/or analyst
- Service, sales or product representative and/or manager
- Business, marketing, brand or PR advisor
- Media and/or advertising consultant
You can do it part-time of full-time, using online learning platforms supported with videographed materials. Boston’s Support Centres are spread nationwide and provide computer and Internet access and assessment venues. Apply online at www.boston.co.za
*Cybertorial is sponsored content
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