Media Moves… TheMediaOnline’s weekly round up. UM repositions with new ‘Moments’ methodology, opens CT office. Times Media to manage advertising sales for DesignIndaba.com. 947 and KFM partner with Huawei to celebrate music. Do you love startups? Ventureburn is looking for a startup writer. Joanna Oosthuizen named in PR Week’s 2016 Global Power Book. RMS Media joins Local Planet to gain the best of both worlds.
This week’s BIG move:
UM repositions with new ‘Moments’ methodology, opens CT office
Expanding to facilitate a growing client base, UM South Africa has opened an office in Cape Town with a team of seven senior people, headed by industry stalwart Anne van Rensburg. The team will be mainly servicing newly acquired client, Johnson & Johnson along with UIP while building a larger client base.
Van Rensburg’s experience in the media industry spans many years and includes a host of prominent agencies in South Africa. She adopts an open, collaborative approach to her work which is enhanced by excellent relationships with key media partners.
Current UM South Africa clients include UIP, Johnson & Johnson, Prime Meridian Direct, The Aldor Group, Regus, Transnet National Ports Authority, Exxon Mobil and Cathay Pacific.
South Africa is following global UM offices by respositioning around ‘Moments’, a methodology and research tool that is changing the way the company delivers outcomes to its clients. South African MD, Bruce Williamson, says that locally, Moments is already making a huge impact on client’s media strategies.
“At UM we believe that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art,” he says.
“A key differentiator is our local research panel in South Africa which consists of 3000 people (across many spectrums) who help us understand how people interact with different media types across different brand categories, against very specific marketing objectives.”
Who’s won what
Times Media to manage advertising sales for DesignIndaba.com
Times Media will be managing the advertising sales for Africa’s leading design and creative website, Design Indaba.com. The Design Indaba.com website, a platform emerging from the eponymous festival held annually in Cape Town, has the world’s biggest design conference as its flagship.
Ravi Naidoo, founder and CEO of Interactive Africa (the company that conceptualised and manages Design Indaba) says, “TMG has been a longstanding partner to the Design Indaba Festival, so this new partnership on the publishing front is a natural progression.”
Times Media was awarded as the Overall Media Owner of the Year at the 2015 MOST Awards, and Trevor Ormerod, GM Group Sales & Marketing at Times Media says, “This collaboration with Design Indaba.com plays to our experience and reputation in ensuring advertisers reach key audiences across multiple platforms. We’re excited to be involved in growing the Design Indaba brand through our digital advertising expertise.”
947 and KFM partner with to celebrate music
947 and KFM have partnered with Huawei to bring back the stations’ popular music festivals Joburg Day in Gauteng and KDay in the Cape.
Both festivals deliver a line-up that offers the hottest local acts, and performances that rival the best in the world, all brought together in an unmissable, all-day party.
947 and KFM have the pulling power in their regions to make this happen and the Huawei P9 is the best smartphone to capture the festive spirit.
947 will be launching Joburg Day first, and will call on fans to share which acts they want on the line-up and the station will reveal who, when, and where soon. KFM will also engage with their audiences when they launch KDay later in the year.
“We’re excited to be bringing back these iconic events, and to be partnering with Huawei, a dynamic brand that can help us to create an unforgettable, benchmark experience for South African music and all the fans who join us, said Ravi Naidoo, 947 station manager.”
KFM’s station manager, Colleen Louw added: “We know the power of our stations in our regions and beyond and we’re thrilled to partner with a strong brand like Hauwei on the biggest KFM event of the year and the national showcase for the P9.”
Do you love startups? Ventureburn is looking for a startup writer
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Who’s making moves
Joanna Oosthuizen named in PR Week’s 2016 Global Power Book
National managing director of Ogilvy Public Relations South Africa, Joanna Oosthuizen, has been named as part of PR Week’s 2016 Global Power Book. Oosthuizen is one of only two South African’s to be recognised this year.
This yearly publication highlights the world’s top PR influencers. In preparing this year’s Global Power Book, PR leaders were asked to answer a series of questions that provided insight into both themselves as individuals as well as the industry in general.
“The ever changing dynamic of the PR and content landscape we work in has been the biggest challenge we faces as an industry. We have to continuously reinvent ourselves to be relevant and top or mind when it comes to earning clients the right to matter in the right channels. This is where the future of PR and earned media is evolving,” said Oosthuizen.
RMS Media joins Local Planet to gain the best of both worlds
South African media agency RMS Media is a founder shareholder of the newly launched Local Planet, a global media agency network comprising many of the world’s leading independent media agencies.
According to RMS Media CEO Rob Smuts, the new network has forged a winning formula – an alternative network comprising best-in-class, independent owner-managed media agencies from around the world, each with an equity stake in the global company.
As the world’s first and only privately owned media agency network, Local Planet’s difference is that it understands that business is personal and clients get the owners of agencies personally invested in their business.
“The key to Local Planet’s international success will be our ability to compete and win locally,” says Smuts, “In building a genuine alternative global media network from the ground up, the executives who grew their successful agencies into market leading independents are buying in to the network – not selling out! As a result, the loss of key skills that generally follows a corporate buyout is avoided. The local-up approach brings together the skills capabilities and perspectives that exist in media today to deliver where it matters.
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