The Audit Bureau of Circulations of South Africa released its second quarter data at the end of last week and the numbers painted a gloomy picture for SA’s print landscape. But the reality is, it could have been a lot worse, as the ABCs first incorporation of digital into the report, made the numbers look a lot rosier. Michael Bratt chats to Deborah Schepers, a board member of the Audit Bureau of Circulations of South Africa for an analysis of the numbers and more about the ABCs.
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