Media Moves… TheMediaOnline’s weekly round up. Red & Yellow launches industry-driven creative diploma at JHB campus. Susie White joins Times Media as national sales manager: agencies and retail. Hey stacks up for big new Ogilvy Cape Town role. Mortimer Harvey wins Barclays Africa B2B Business. Tribeca Public Relations welcomes new client FranklinCovey SA. amaSocial now monitors Instagram. Food Network, Travel Channel to feature at Delicious
This week’s BIG move: Red & Yellow launches industry-driven creative diploma at JHB campus
Following 22 years of alumni success in the advertising industry, the Red & Yellow School is bringing its popular three-year diploma in Graphic Design and Art Direction (GDAD) to Johannesburg in 2017.
Widely regarded, and with dozens of awards under their belts, Red & Yellow alumni – many of them giants in the industry – are living, breathing proof of its value. The GDAD diploma’s key premise is that the marketing and creative industry needs practical problem-solvers who can conceptualise big ideas, and who have the skills to implement them. This diploma equips its students to be just that.
An Open Day is being held on Saturday, 10 September, from 10:00 to 13:00, for prospective students to come through and find out more about the GDAD diploma. The Red & Yellow School has opened its Johannesburg campus in one of the iconic buildings in the heart of the city centre, to capitalise on the current downtown revival and rejuvenation that is underway.
Carmen Schaefer, who oversees the GDAD programme at the Cape Town campus, highlights that the studio environment and lecturer review teaching methodology mimic what it’s like to work in the industry. “All the skills taught ensure that our graduates will be able to offer a meaningful contribution from day one in the workplace: as they have done for the past 22 years.”
Completing the 3-year GDAD diploma will undoubtedly open doors, whether through industry engagement, the breadth of skills learnt, the experience of being assessed and competing on an international stage, or through the internships you complete as part of the programme. Classes are kept small and students are assured of focused, personal attention and one-on-one interaction with each other and their lecturers – a key differentiator from a traditional and largely impersonal university environment.
Who’s moved where
Susie White joins Times Media as national sales manager: agencies and retail
Times Media has announced that Susie White has been appointed national sales manager: agencies and retail, effective 1 September 2016.
For the past six years, White has been general manager of business media, a company delivering advertising sales across a range of digital and print publications, including Time Inc, Daily Maverick, BizNews, Fortune and Moneyweb.
Trevor Ormerod, GM Group Sales and Marketing at Times Media says, “Adding White’s expertise and leadership to our sales team is a big coup, not only for our business…but also for advertisers who require a strong strategic presence and guidance. The experience she brings in terms of cross-platform advertising strategy, as well as an in depth knowledge of the market is certain to further enhance Times Media’s reputation as the leading media resource across core sectors.”
White was previously national sales manager for Associated Magazines in Johannesburg, representing four prestigious women’s interest titles. Prior to that, White served as sales and marketing director of the team that launched CNBC into Africa.
“White is well known in the industry, and has strong ties with the advertising and media agency community. We’re confident that she’s a great fit for our business, our titles, and our clients,” says Ormerod.
Hey stacks up for big new Ogilvy Cape Town role
Vicki Hey has been appointed deputy managing director of Ogilvy & Mather Cape Town. The 37-year-old Hey has been responsible for O&M’s iconic relationship with Volkswagen SA for the past three years and has been on the board since June 2013.
O&M CT MD Luca Gallarelli says Hey is the perfect fit for her new job. “Vicki successfully manages the most complicated and demanding tasks while always remaining one of the most cheerful and admired people in the entire agency. She is helping us write a new chapter in the O&M Cape Town story and I’m delighted to stand alongside her in doing so”.
Executive creative director Tseliso Rangaka hails Hey’s all-round credentials; “Vicki is an amazing brand custodian in that she understands the value of creative ambition in driving our clients’ business forward. She’s also a lot of fun to work with. I’m really proud of her.”
A marketing graduate from Cape Technikon (now CPUT), Hey was at Joe Public, Lowe Bull and King James before joining O&M CT. In addition to Volkswagen, she has worked on many prime clients during her career including Bell’s Whisky, Allan Gray, Parmalat and several SAB brands.
Who’s won what
Mortimer Harvey wins Barclays Africa B2B Business
Mortimer Harvey has been named as the Barclays Africa B2B agency after an intensive pitch process. Mortimer Harvey has partnered with Absa over the last 14 years, growing a long-term relationship that will now move into the B2B portfolio. Andrew Fradd, Mortimer Harvey Group Managing Director comments, “We’re thrilled to embark on our next chapter through our evolution into the B2B portfolio.”
“We look forward to our new-found relationship and to Mortimer Harvey taking the Barclays Africa brand to new heights.” says Tom Corbett, Barclays Africa Chief of Staff and Head of Operations: Marketing and Corporate Relations.
Gerald Harvey, Mortimer Harvey’s chief creative officer, believes that the agency won based on its aggressive move into OmniChannel solutions and a strong emphasis on data-rich insights and customer-oriented communications across multiple media channels, with particular focus on relationship management.
Mortimer Harvey recently acquired renowned direct agency, Action Ambro’s, to add additional direct expertise to a stable that includes a record label, content creation production company, technology partners, rewards and loyalty solutions, and a mobile content distribution platform that allows zero-rated data delivery of video and rich media content.
Tribeca Public Relations welcomes new client FranklinCovey SA
Tribeca Public Relations (Tribeca) has added to its client base by signing global performance improvement specialist, FranklinCovey South Africa (FranklinCovey SA).
The company provides training and coaching to organisations across public and private sectors to help them achieve results through a change in human behaviour. Its expertise lies in seven areas: leadership, execution, trust, productivity, education, sales performance and customer loyalty.
FranklinCovey SA will also be hosting international trust expert Stephen M.R. Covey at the country’s first ‘Speed of Trust’ conference to be held on 26 October 2016 in Midrand. The Speed of Trust conference invites C-suite representatives, directors and managers of large and small organisations to identify and close the trust gaps in their organisations.
“We are happy to add FranklinCovey SA to our client portfolio,” says co-owner Nicky James. “We are looking forward to bringing increased awareness to the great work the team does, and being part of the team tasked with making the Speed of Trust conference a success.”
Who’s making moves
amaSocial now monitors Instagram
amaSocial, the essential social media monitoring tool, is broadening its scope to encompass the social network that businesses cannot afford to ignore – Instagram.
Today, high definition cameras are everywhere. There’s one in nearly every pocket. This is fundamentally changing the way people communicate, contributing to a more visually-orientated world.
Therefore, it is essential that PR and marketing professionals have the platform on their radar, and amaSocial makes this easy to achieve.
amaSocial is a complete social media monitoring, management, and reporting tool which businesses can now use to stay on top of Instagram’s visual revolution by tracking @handles, #hashtags, keywords and profiles, as it does with Twitter, Facebook, and YouTube.
Food Network, Travel Channel to feature at Delicious
South Africa’s biggest food and music extravaganza, the DStv Delicious International Food & Music Festival, returns to Jozi with a world class musical line-up and an even bigger focus on food and all things culinary.
Food Network celebrity chefs Siba Mtongana, Jenny Morris and Reza Mahammad will meet and entertain visitors at the Food Network pavilion with photo opportunities, food trivia, onstage games and great prize giveaways. Be sure to join the fun with Jenny and Reza for a blindfold food and spice tasting challenge with instant prizes or have a go at Dressing Siba’s Table, with Siba herself selecting winners and offering prizes! This year we will also have a Food Network kids’ area, with the opportunity to win a grand prize presented by Hamleys.
This year will be the first year Travel Channel features at the festival with exciting opportunities for visitors to celebrate a brand new series of House Hunters International Africa, which premiers on Travel Channel (DStv Channel 179) during the first week of October. Travel the world in the Travel Channel photo booth, with the opportunity to play around with backdrops and props depicting exciting destinations.
Agency Credentials award introduced by IAS at the prestigious Assegai Awards for 2016
The Assegai Integrated Marketing Awards in conjunction with the IAS has introduced a new award category into this year’s awards programme – the IAS Agency Credentials Award. This is a “world first” as this type of award does not exist currently anywhere else in the world.
The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within the various agency discipline types e.g. creative, digital, PR, media and design in South Africa.
According to Johanna McDowell, the CEO of IAS, “This award will not be judged by agency peer groups or journalists”. The panel of judges will be made up of marketers, members of marketing industry bodies and intermediaries both locally and internationally.
“We are excited that the IAS is part of the new category in the Assegai awards titled; IAS Credential awards,” says McDowell. We are encouraging agencies to enter this award as it will give them an opportunity to showcase their agency to a large number of leading marketers on the judging panel.”
Closing date for entries is 9 September.
Times Media surrounds SA’s business audience for Attacq’s rebrand
Property investment company Attacq recently unveiled their refreshed brand to the South African business sector, using Times Media’s titles Business Day, Financial Mail and Sunday Times Business Times to ensure that they surrounded the country’s financial and investment market with their messaging. The media campaign, which incorporates Times Media’s print, online and social media platforms has delivered exceptional reach for the Attacq brand.
Ian Tasman, National Sales Manager at Times Media says: “Attacq’s confidence to partner with us is based on the fact that Times Media is single-minded in owning the business market – not just through selling advertising space, but rather offering a holistic business solution with exposure on SA’s leading business platforms. No other media group has the cross-platform assets to reach the quality and quantity of business people in the country. With Business Day TV added to the equation, Times Media really dominates the business space across print, digital and broadcast.”
