CYBERTORIAL: The Nation Brand Toolkit was designed by Brand South Africa to equip stakeholders who want to incorporate Nation Brand identity to their homegrown and locally operating brands.
The co-branding endorsement would include the Nation Brand slogan, South Africa: Inspiring new ways.
The vision behind the initiative is to create and promote a positive Nation Brand Image. It is also to provide brand custodians – from marketing professionals to their creative agency teams – with easy access to a Nation Brand artwork library.
The free toolkit contains:
- Guidelines for applying the branding to your creative and advertising elements
A photo library with high quality images of the country is also available at no cost.
Why include the Nation Brand in corporate CI and campaigns?
- Bolster your corporate reputation with the strength of the Nation Brand
- Root your company or organisation brand firmly in South Africa
All that Brand South Africa asks is that you send us a few examples of your creative once it has gone live.
Visit //www.brandsouthafrica.com to find out more about Brand South Africa and how we are helping to build a positive and compelling brand image for South Africa.
For more information about this toolkit and guidelines, please contact the Brand South Africa team on +27 11 483 0122.
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