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Home News

How the activist #FeesMustFall hashtag played out on Twitter

by Kyle Findlay
October 13, 2016
in News
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How the activist #FeesMustFall hashtag played out on Twitter
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As the 2016 fight for free education enters its fourth week, let’s take a look back at what the data has to say about the protests on Twitter. 

Let’s start off by reminding ourselves of the main communities involved (see my earlier post here summarising the initial communities forming). As I stated at the time, the protests are far more regionally distinct than they were at this time last year (see my previous article on the 2015 protests here), perhaps pointing towards a more organised movement this time around; or perhaps due to the fact that the protests never really went away and the communities have been building around specific regional focal points for several months now.

I’m looking at 501 328 #FeesMustFall-related tweets covering 19 September until 7 October 2016 in this post. Here’s what the conversation map for that data looks like, where each node represents a Twitter user, and we connect users when they interact with each other either by @mentioning or retweeting each other (I’ve blurred out the names of individuals’ accounts for privacy reasons:

Screenshot 2016-10-13 07.53.33
The 2016 #FeesMustFall discussions show much clearer regional structure than in 2015

When we further breakdown the communities based on how many Twitter users fall into each and the proportion of tweets that each generated, the regional structures becomes even clearer, with distinct communities based in the Western Cape (UCT and Stellies), Eastern Cape (Rhodes/UCKAR and NMMU) and Gauteng (especially Wits, UP and TUT). The chart below also shows that activists coming out of Wits (pink ‘FMF Gauteng 1’ community) and UCT (blue ‘FMF Western Cape’ community) have definitely been the most vocal, producing a larger proportion of tweets than we would have expected given how many members they have (although they both had many members). [Note that the colours of the bubbles match the colours on the conversation map above.]

Screenshot 2016-10-13 07.55.24
The Gauteng and Western Cape #FeesMustFall communities have been particularly vocal

When we further breakdown the communities based on how many Twitter users fall into each and the proportion of tweets that each generated, the regional structure becomes even clearer, with distinct communities based in the Western Cape (UCT and Stellies), Eastern Cape (Rhodes/UCKAR and NMMU) and Gauteng (especially Wits, UP and TUT). The chart below also shows that activists coming out of Wits (pink ‘FMF Gauteng 1’ community) and UCT (blue ‘FMF Western Cape’ community) have definitely been the most vocal, producing a larger proportion of tweets than we would have expected given how many members they have (although they both had many members). Note that the colours of the bubbles match the colours on the conversation map above.

The DA, ANC and many other celebrities and commentators all fall into the green ‘mainstream’ community, while the EFF has managed to create its own community of commentators that sits at the intersection of the mainstream and the largest FeesMustFall activist community. In other words, the EFF appears true to its positioning as a more radical, revolutionary party by straddling the mainstream while still tapping into student anger and frustration.

The volumes have been consistently high throughout the time period. Only the State of the Nation Address (SONA) has generated higher volumes this year (SONA generated nearly 430 000 tweets in 24 hours – almost as much as our entire #FeesMustFall dataset here so far; see some research on that here). As you can see on the chart below, far from things dying down, volumes actually peaked on 3 October when universities were supposed to re-open and activists doubled down on their attempts to keep universities closed. While it falls outside of this current dataset, it remains to be seen whether the student protests that turned violent on the streets of Braamfontein at the beginning of this week caused an even greater spike. We’ll have to delve into that in another post.

Tweet volumes peaked on the 3rd of October when universities were supposed to re-open
Tweet volumes peaked on the 3rd of October when universities were supposed to re-open

My analysis of last year’s protests (link above) clearly showed that they were initially spurred on by activists at Wits acting mostly in isolation. Those activists managed to keep the discussions alive for about a week before UCT-based protestors stormed parliament. It was this event, the storming of parliament, that exploded the protests onto the stage. After that event, other universities joined the fray one by one. We don’t see that kind of pattern of piece-meal solidarity formation here. Instead, we see that all communities have been consistently active since the start of the dataset. This is unsurprising in hindsight as student activists have had months to form networks and plan their strategy. This does again speak to the more organised nature of protests this time around.

Communities have been more consistently active across the board than in the 2015 protests
Communities have been more consistently active across the board than in the 2015 protests

So we’ve looked at the main groups involved and we have seen that they are strongly regional. We also see that protests have hit the ground running as they appear to have tapped into existing networks that have formed over the period since the original 2015 protests. We’ve also seen that the volume of discussion around the protests has been increasing as events have turned more violent and chaotic. Let’s finish off by taking a look at the top content that has really resonated with Twitter users in the context of the protests over the past several weeks.

The themes that dominate the top tweets pretty much sum up the main themes of the protests, including highlighting the absurdity of the current economics of education, heavy-handed policing, and the battle for young, black South Africans to assert themselves in what they still consider to be a white-controlled country.

https://twitter.com/MikeTsire/status/777881398027882496

Do you support the right of students to protest peacefully to ensure #FreeEducation for the #Poor?#FeesMustFall

— Best #ThermalCoal #Prices (@Adamitv) October 4, 2016

You went to high school for free because you couldn't afford R500 for fees but you're expected to pay R50k at varsity, HOW? #Fees2017

— Keamo (@Sefularo_Keamo) September 19, 2016

Police surround peaceful students. Most move away. Throw stun grenade and sergeant shouts to arrest them students #FeesMustFall #wits pic.twitter.com/XqsclVRWfi

— Jameel (@indie_impimpi) October 4, 2016

https://twitter.com/iamafallist/status/783218906207023109

 

The #ANC @MYANC has betrayed the poor and principles of the #FreedomCharter e.g.#FeesMustFall #Poverty #Inequality

Do you agree?

— Best #ThermalCoal #Prices (@Adamitv) October 3, 2016

https://twitter.com/jabuchenpereira/status/785480441688129537

Zuma gets a private get worth 4 billion , a hunger strike for #Freeeducation #FeesMustFall is needed …

— Skattie (@Mmalenyalo_) September 14, 2016

"The decolonized national anthem." || #Wits #Fees2017 #FeesMustFall pic.twitter.com/86lClvftRd

— Lindokuhle Xulu (@LindokuhlXulu1) October 7, 2016

#FeesMustFall What a shot! (Marco Longari/AFP) pic.twitter.com/H5ijr0DICX

— Nomsa Maseko (@nomsa_maseko) October 4, 2016

Kyle Findlay heads up a data science team for a large, international market research firm. This post originally appeared on his personal blog, Superlinear, and is republished here with the permission of the author. Original blog post: https://www.superlinear.co.za/?p=846

Tags: #FeesMustFallFees Must FallKyle Findlaymedia researchTwitter analysis

Kyle Findlay

Kyle Findlay Head of Data Science and Knowledge Creation Cape Town Area, South AfricaMarket Research I am the Head of Data Science and Knowledge Creation at the TNS Global Brand Equity Centre (GBEC) in Cape Town, South Africa. The GBEC is a centre for innovation and thought leadership across TNS globally. Amongst other things, the GBEC develops and supports brand and communications thinking and solutions within TNS. I have been intimately involved in the development of solutions such as the ConversionModel and models of consumer influence. My team has also played, and continues to play, a key role in the development of TNS' technology-enabled research infrastructure, methodologies and product offer. We have been integral to the creation of TNS' big data- and social media-related offers both from a technical perspective (development, infrastructure, etc.), a theoretical perspective (natural language processing, social network analysis, etc.) and an offer perspective (brand tracking, campaign tracking, etc.). I have a passion for understanding complex systems such as the human mind, society, business and nature, and I love sharing this understanding with others through writing and presenting. I have a strong desire to bring the hard sciences to bear on the question of why people do what they do. This passion has encouraged me to delve into specific scientific areas such as neuroscience, network theory and big data techniques, producing award-winning papers along the way. Over the past several years, I have worked with many of the largest companies and brands in the world in a variety of areas and continue to do cutting-edge work with many of them. I am published in several journals and industry magazines and I have presented papers and hosted expert Q&As at conferences around the world. I am also the recipient of multiple awards, including a WPP Atticus Award and the MRS Silver Medal Award, and twice I have won both the Gold and Silver Awards for Best Paper at the South African Marketing Research Association's (SAMRA) annual conference.

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