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Home Research

The good among the not so good

by futurefact
October 21, 2016
in Research
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The good among the not so good
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South Africans care deeply about press freedom and democracy.

Life in South Africa can be likened to a roller-coaster ride. We go from despair to elation. Small things can make us really happy and excited and it takes a lot of big, bad things to get us down – that is why we are still here! We are a resilient lot.

So, what are some of the good things about living in South Africa and what do we really value?

One thing we really value is our freedom. The belief that we have all benefitted from living in a democracy (this is particularly true of black South Africans), that our democratic foundations are strong and will endure and that we have the power to change things through our vote. The fact that we can freely speak our mind on political issues is highly valued and thoroughly instilled in the South African psyche.

Freedom of speech and press freedom are strongly entwined: For example three quarters of South Africans place their trust and confidence in journalists. Given the current state of affairs at the SABC, it is reassuring to see the value people of all races and social classes place on receiving the news (84%), a free press (93%) and their level of concern should the media be prevented from reporting on corrupt activities (90%) and from exposing corruption among politicians and business people (93%).

South Africans need the media

When ‘bad things’ happen, (like people protesting about lack of services or corruption), 93% of South Africans say they need the media to tell us about them. The SABC plays a critical role in the lives of poorer and less privileged South Africans who cannot afford DStv. In most cases, it is their only source of news.

On a personal level, futurefact finds that the majority of South Africans remain committed to this country and relatively confident about their future here – only 10% are seriously considering leaving. However, levels of happiness and confidence about the future are relatively low and seem indicative of a degree of disenchantment with everyday life in South Africa.

futurefact finds that very few people believe that things are getting better. The following scorecard reveals that people are relatively positive about education and medical care, but extremely critical and negative when it comes to corruption, crime and job creation and are clearly unhappy about political leadership, racism and electricity.

Do it for themselves

Most people seem to have accepted that the best way to get things done is to do it themselves rather than wait for their leaders to provide. Most are also prepared to make sacrifices now for their future. The mainly positive outlook is apparent from the finding that seven out of 10 believe, “It is possible to start out poor in this country, work hard and become rich” and also find it “very exciting to be living in a time of so much change”. Religion continues to play an important role in the lives of eight out of 10 South Africans.

So, it is a bit of a mixed bag – a clear case of the good among the not so good! While there are factors that are contributing to feelings of uncertainty and unease, it is also apparent that we share common values and beliefs on many critical and fundamental issues relating to our democratic rights and belief in freedom of speech and a free press.

futurefact has been surveying the attitudes and beliefs of South Africans since 1998. The findings presented above are from futurefact 2015/16, which is based on a probability sample of 3 015 adults aged 18 years and over, living in communities of more than 500 people throughout South Africa – representing 22.8 million adults living in 9.4 million households. If you would like to find out more about futurefact and its extensive attitudinal databases please contact Jos Kuper
082 904 9939 or check out
www.futurefact.co.za

 

Tags: democracyDSTVfreedom of speechfuturefactmedia researchpress freedomSABCSouth Africatrust in journalists

futurefact

futurefact aims to provide a fact based compass for governmental, societal, business, media and academic institutions to consider how best to tap into and map out opportunities. Organisations also have a profound responsibility to see the warning signs and formulate a strategy to deal with them. South Africa is one of the most rapidly changing societies in the world. Companies don’t operate in a vacuum; they are dependent for their strategic route into the future on the social conditions in which they operate. These social conditions are affected by such factors as class mobility, socially disruptive and cohesive forces, economic perceptions and behaviour, our changing urban geography, the two e’s: energy and environment, political and social beliefs and insecurities, and much more besides. These all have enormous impact on citizen and consumer behaviour, which directly affects business strategy and marketing for the future. futurefact interrogates these myriad social conditions, strips away the many complexities and vagaries and presents the findings in a context upon which decisive action can be taken. The futurefact surveys are a balanced combination of demographics, attitudes, activities, values, fears and ambitions with a comprehensive media section.

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