The last Media Moves of 2016. JCDecaux South Africa relaunches its Citilite networks reinforced by OMC (Road) metrics. Search on for new APO CEO. Kolosa Madikizela appointed as Pragma’s first female MD. Tribeca boosts its fashion experience with local children’s clothing brand. New summit to shine a new light on South Africa’s brand identity. Ringier to bring global Publishing titles Men’s Health and Women’s Health to West Africa.
This week’s BIG move: JCDecaux South Africa relaunches its Citilite networks
Following the recent release of the ROAD survey through the Outdoor Measurement Council (OMC), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks. Citilites were first introduced from France and patented in South Africa and sub-Saharan Africa by JCDecaux in 2001.
Advertising messages are moved to new locations every two weeks, dramatically increasing brands’ reach, frequency and recall. This rotation also ensures that creative messages do not suffer ‘fatigue’ and therefore maintain their impact factor.
“The release of the OMC Road survey provides us with OOH metrics which were, until recently, unavailable for our market in South Africa. We performed this assessment to confirm that we are delivering increased return on investment and accountability against the profiled audiences,” says Adelaide McKelvey, sales and marketing director for Sub-Saharan Africa.
“With the growth of digital out of home, traditional outdoor formats have not lost their importance within the media mix. Instead, formats like the Citilite have gone from strength to strength continuing to play a vital role in improving the incremental performance of any multi-media campaign.”
The 10 networks, profiled against multiple demographic groupings, offer a range of Lifestyle and GRP solutions that provide a campaign with longevity at higher reach and frequency levels. In addition, the analyses performed using the Road survey metrics proves that supplementing a multi-media campaign with these networks lowers a campaigns’ CPM (Cost per Thousand) and ultimately drives higher levels of return on investment.
Who’s making moves
Search on for new APO CEO
LAUSANNE, Switzerland: APO, the sole press release wire in Africa since 2007 and owner of Africa Wire and MENA Wire press release distribution services dedicated to Africa and the Middle East, has announced that it is looking for a new CEO. Nicolas Pompigne-Mognard, founder and CEO of APO, confirmed that, after almost 10 years at the helm, he will step down as CEO to continue as chairman of the company.
“It has been my privilege to lead APO from its birth almost 10 years ago through its expansion into new regions as well as into a growing range of services and see it become a major press release wire distribution service and media relations company,” Pompigne-Mognard wrote in an email to employees.
APO, which is headquartered in Lausanne, Switzerland and celebrates its 10th anniversary in October 2017, provides press release distribution and media relations services to companies, PR agencies, institutions and organisations. These include blue chips Facebook, Uber, Oracle, General Electric (GE), The Economist, DHL, L’Oréal, Starwood (Now Marriott Group), Hilton Worldwide, PwC, Orange, Philips, Bosch, Novartis, Sanofi, and MoneyGram, to name a few (full list here).
“We will now start to look for the best possible candidate for my succession. Maintaining the momentum and continuing our expansion strategy requires a growth-oriented business driver who can leverage the company’s market leadership and service offerings,” said Pompigne-Mognard who turned 41 last November and has led the company since founding it in October 2007.
The new CEO’s compensation package includes an ownership plan, making the new CEO a shareholder of the company.
Kolosa Madikizela appointed as Pragma’s first female MD
After joining Pragma in 2014 as Cape regional manager, Kolosa Madikizela is stepping up to take over the reins as Pragma’s new managing director (MD) for the African region. She is taking over from Attie Nieuwoudt, who will be fulfilling the role of chief operational officer.
“Kolosa has a gift for inclusive decision-making. It allows her to drive diversity of thinking and experience resulting in well-conceptualised ideas and better decisions with buy-in from her team members. This skill, combined with her strategic disposition, makes her the ideal candidate to take Pragma to new heights,” says Adriaan Scheeres, Pragma’s CEO.
As MD, Madikizela will be responsible for the execution of the organisation’s strategic plan with a team of 200 plus employees and to ensure that Pragma’s culture of diversity and inclusiveness remains intact.
Who’s won what
Tribeca boosts its fashion experience with local children’s clothing brand
JenniDezigns, a contemporary South African clothing brand for children, has appointed Tribeca Public Relations (Tribeca) to launch its summer collection for girls aged between two and seven years old.
Tribeca will be working closely with JenniDezigns to help the company grow its business in South Africa. Carefully selected activities will be executed over the next six months to raise awareness of the brand, including a personalised celebrity campaign that will help spread the word about this local, proudly South African design company.
JenniDezigns was created by mother and daughter duo, Jenny and Samantha Collen. Its girls’ range is made from authentic ShweShwe, often described as the denim of South Africa, and 100% cotton fabrics, all of which are sourced within South Africa and handmade by local seamstresses in the southern Cape area.
FNB scoops another global award
FNB has won the title of Excellence in Mobile Banking at the Lafferty Global Awards in Cape Town, jointly with Sterling Bank of Nigeria.
FNB was recognised for its innovative approach and achievements in integrating mobile technology as one of the preferred channels of banking for its clients, allowing them to conveniently and safely manage their financial affairs from anywhere at anytime.
Three weeks ago FNB was also recognised for having the ‘Best Mobile System/Service Initiative’ for its innovative FNB Banking App during the Annual Banking Technology Awards 2016 held in London.
Yolande Steyn, head of innovation at FNB says, “We are delighted to be awarded yet another global accolade in such a short space of time. FNB has come a long way in its digital journey as has reached key milestones in seamlessly integrating mobile technology into all aspects of its banking systems.”
Who’s making moves
Ringier to brings ‘Men’s Health’ and ‘Women’s Health’ to West Africa
Ringier Africa’s new media publisher is expanding its news and media portfolio with the digital launch of Men’s Health and Women’s Health in Nigeria and Ghana. The Sub-Saharan Africa content partnership with the leading global fitness publishing brands will commence in December 2016.
The expansion of Women’s Health and Men’s Health into Nigeria and Ghana sees the brand’s first foray into the African market, outside of South Africa – fully digital. Launched in 2005 and read globally by over 34 million people, the monthly glossies will be available in Ghana and Nigeria. Ringier Africa’s publishing arm, RADP, sees considerable potential in engaging a new generation of health & exercise fans and body conscious readers, who will now have a new source of expert information and guidance.
Ringier Africa & Asia CEO, Robin Lingg says: “Men’s Health and Women’s Health are quality lifestyle publishing brands that resonate with and inspire people focussed on healthy, active lifestyles, all around the globe. We are seeing a growing fitness community in Africa, many of whom want to have a one-stop place for news and editorial on style, fitness and advice on living well. At Ringier Africa, we continuously strive to connect hyper-engaged consumers with premium, insightful content, through our pan-African digital brands. We are very pleased to be further diversifying our audience and bringing Men’s Health and Women’s Health into the Ringier publishing portfolio, and to West African consumers.”
New summit to shine a new light on South Africa’s brand identity
Launching in 2017, The South African Brand Summit & Awards will provide a unique platform to begin – but probably not finish – a series of important conversations about branding and brand management in the public and private sectors. It will also look at how brands that operate in South Africa, local and global, contribute to the country’s brand narrative. The Summit will feature a diverse range of local and international experts who have materially influenced the reputation of admired nations and private sector brands.
“It has been reasoned that countries have branding as part of their DNA and the identity of a country reflects its people, institutions and values. The South African Brand Summit & Awards will initiate and lead conversations about our nation’s brand; the attributes that make us proud, as well as the opportunities that remain to improve on our best efforts to progress in an increasingly global and complex world. This initiative will provide an opportunity to reflect on how to effectively distinguish our best assets in-order-to burnish domestic stability, attract investment and achieve sustainable development,” says project convener Solly Moeng.
With the theme “Recapturing the South African narrative””, The South African Brand Summit & Awards, will take place on 16th & 17th November 2017 at the CTICC, Cape Town. The Summit will culminate in a Gala Awards Dinner at which brands that make South Africa shine will be celebrated.
