Kaya FM Sunday Live at Gold Reef City featuring Bokani Dyer. Gaming innovation introduced as latest restaurant trend at Primi. Jacaranda goes Off the Beat ‘n Track. Get to the point! Capitec’s ‘skip’ YouTube ads hit the spot
Kaya FM Sunday Live at Gold Reef City featuring Bokani Dyer
Multi-award winning South African-Motswana jazz pianist Bokani Dyer will grace the stage at The Back O’ the Moon Restaurant & Bar, Gold Reef City on Sunday 26 March.Dyer’s much anticipated performance will kick off the Kaya FM Sunday Live sessions at Gold Reef City’s jaz-inspired restaurant, Back ‘O the Moon Restaurant & Bar.
The last Sunday of the month will see Kaya FM’s premium jazz show, The Art of Sunday, broadcasting live from 10 am to 2pm. The Art of Sunday’s host, the legendary Brenda Sisane, will present the finest in jazz and soul artists. Dyer kicks off what promises to be a celebration of the contemporary jazz season at one of South Africa’s top entertainment venues Gold Reef City, located just 8 KM from the centre of Johannesburg.
Dyer has has released three albums including the acclaimed, South African Music Award nominated ‘World Music’ (2015).
Gaming innovation introduced as latest restaurant trend at Primi
The latest use of innovation introduced by PRIMI – a first for the South African restaurant industry – is the introduction of an interactive mobile device game making use of an innovative one-click engagement platform. Partnering with Smirnoff, it is the first game of its kind in South Africa whereby patrons can win instant prizes or the exclusive (grand prize) – a R30 000 Smirnoff experience for the winner and friends.
“The success of PRIMI can be attributed to ongoing innovation, adaptability and passion – passion for food and for people,” says Sean Holmes, marketing director at Primi.
“Consumers nowadays want to interact and engage in real time, and the gaming platform enables us to facilitate this interaction in-store at table level. Not only can we interact this way via the consumer’s mobile device in a fun way, but we can also reward the consumer in real time. This will be in the way of a voucher or coupon, which in turn will be received by the customer whilst at the table, enabling it to be redeemed instantly.”
Over and above this innovation, PRIMI also recently underwent a massive revitalising exercise, including a name and logo change, the introduction of a new menu and more. This included a new state-of-the-art-pizza oven imported from Italy, that combines traditional wood-fired baking with innovative gas-burner technology. The result is an oven than that reaches up to 450 degrees Celsius and a perfectly baked pizza. With the redesign of the restaurant, each store also creates its own visual identity, including graffiti art, which embraces its local context and the personality of the restaurateur.
Holmes explains: “As with the life cycle of all brands, innovation and creative thinking is key in order to shift the curve and maintain relevance in an ever-evolving consumer driven market. Technology has enabled and expedited the implementation of global trends across multiple markets and regions, creating a far more competitive landscape. Brands are now not only compared amongst their local counterparts, but also on a global scale. Given the seamless flow of information available, there really is no excuse not to keep abreast with international trends.”
Off the Beat ‘n Track
On Saturday 8 April 2017, thousands of mountain bikers and their families will gather for the first-ever Off the Beat ‘n Track mountain biking and music event, brought to you by Tracker and Jacaranda FM.
“Tracker is a dynamic and innovative company that has continuously adapted to the changing needs of South Africans. We are passionate about our beautiful country and believe that every South African should have the freedom to explore and enjoy life’s best moments. We are proud to partner with Jacaranda FM to provide a safe and exciting mountain biking and music festival for families to enjoy,” says Tracker’s CEO, Wayne de Nobrega.
Off the Beat ‘n Track is the first ever event of its kind; offering mountain biking routes which will range from 2 kms to 50 kms where family members of all ages (from toddlers to experienced bikers) can ride together in a safe and secure environment. Families will be able to picnic on the lawns post their races while enjoying more music they love, live in concert. The star-studded line-up will include Beatenberg, Majozi and Rubber Duc.
Jacaranda FM’s GM, Kevin Fine said; “This event combines music, family and sport which – as a brand, we are really passionate about. By bringing the three together we’re creating a space where audiences can engage with their families, enjoy the amazing outdoors of the South African landscape, and be entertained by our celebrated musicians. Partnering with Tracker makes the combination a wonderful proposition, and an annual day to look forward to.”
Get to the point! Capitec’s ‘skip’ YouTube ads hit the spot
Get to the point! That’s what we all want to yell when we watch YouTube ads, right? Well that’s exactly what Capitec did – they simplified their advert in the same way they simplify their banking. Short, sweet, and tongue-in-cheek, this is one ad that won’t take up much of your time – unless you want it to.
The main message is delivered in the first five seconds, and then Capitec chose to do something surprising. Those that keep watching are egged on to skip the ad, and somewhat counter-intuitively, the more they’re egged on to skip the more rewarding it is to keep watching.
“What we try to communicate with this concept is the value in using our mobile banking app. It is easier for our clients and more efficient for the bank, saving time and money and giving clients the convenience to bank remotely 24/7,” says Francois Viviers, Exec Marketing & Communications at Capitec Bank.
There are three ads, each with a different persona. In each one, the cameras keep rolling after the five second mark, and the presenter points to the ‘skip’ button and suggests viewers click it. Engaging curious minds and rebels refusing to do what they’re told, there are rich rewards for those who stay glued. Hilarity ensues and it’s the presenters’ fun, personable one-on-one engagement that makes this cheeky in-house production the perfect antidote to ad annoyance. Watch it and see if you want to press ‘skip.’
