Media moves: SABC supports SAMAs, Lintvelt to head iProspect, Du Plessis heads IAB publisher council, APEX jury

The Media Online’s weekly round up. This week’s BIG move: SABC media partner at SA Music Awards 2017. Jaco Lintvelt to take the reins at iProspect South Africa. Marc du Plessis appointed head of Publisher Council at IAB. Jury for the 2017 APEX awards announced. GGi expands financial services and healthcare portfolio. Alliance Media best OOH company in Zambia. Ogilvy PR wins at Sabre awards. Digitata Insights partners with MTN Rwanda to launch innovative mobile marketing platform. Experience a day in the life of a Vega student. New magazine, The Altruist, launch by Do4SA. IAS Marketers masterclass – Building Marketing Capability – with Nicola Kleyn. Introducing the first-ever Customer Experience Africa Awards. PocketMedia Solutions to launch two new products at Madex 2017.

 This week’s BIG move: SABC renews partnership with SA Music Awards 2017

The South African Broadcasting Corporation (SABC) has announced it will be a media partner of the 23^rd edition of the South African Music Awards (SAMA), which take place on Saturday, 27 May 2017 at Sun City in the North West Province. This partnership has been has been in existence for 22 years. The event will be broadcast on SABC1 at 20:00. Live Amp, SABC1’s premiere music show broadcast each Friday night, will also be doing a live broadcast on Friday, 26 May 2017 on SABC1 at 19:30.

“The SABC has always been a strong advocate of South African music and has a long relationship with both RISA and the South African Music Awards,” said the SABC’s spokesman, Kaizer Kganyago. “We are very proud to be the broadcast and media partner of SAMA’s 23 this year. The event not only helps us deliver on our public service mandate but also provides entertainment to our audiences. Given the reach of the SABC, and its dominance of the media landscape, we have to use our resources to educate, inform and entertain. Our involvement with the South African Music Awards pledges our commitment to the support, promotion and celebration of incredibly talented artists.”

The hosts for the SAMA’s 23 are Metro FM’s morning breakfast co-host, Somizi Mhlongo and well known comedian and host of SABC2’s ‘Red Cake’, Tumi Morake.

Be sure to follow all the SAMA’s build up and broadcast on social media through the hashtag #SAMA23 as well as the following Twitter and Instagram handles and hashtags: @Official_SABC1, Live Amp – @liveamp, Selimathunzi – @Selimathunzi, Umhlobo Wenene FM – #UWFMSAMA23, Metro FM – #METROFMSAMA and #AbsoluteHipHop, Radio 2000 -#SAMA23, Ukhozi FM – #UkhoziAtSAMA23, Motsweding FM – #KonkaSAMA23.

People moves

Jaco Lintvelt to take the reins at iProspect South Africa

iProspect South Africa, the digital performance agency for Dentsu Aegis Network, has announced the promotion of Jaco Lintvelt, as its managing director.

Lintvelt has been the head of Amnet Sub Saharan Africa, the programmatic experts for Dentsu Aegis Network, for the past two years after he launched this specialist division in April 2015. Under his leadership Amnet has thrived regionally and is now operating in Nigeria, Kenya and Tanzania.

“We recognise the importance of the digital economy and the clear increase in investment in this area but more importantly that the digital economy, is a “ME” economy where it is pivotal that we understand, reach and influence of people,” said Koo Govender, CEO for Dentsu Aegis Network South Africa.

Marc du Plessis appointed head of Publisher Council at IAB

Joint CEO of SPARK Media, Marc du Plessis has been announced as Head of the Publisher Council of the IAB. The Publisher Council represents its IAB publisher members in a wide range of interests including regulatory and audience measurement issues.

“I’m really excited to get stuck into my new role within the IAB where I’ve been a member for the past two years,” he says. “My duties will be to drive the agendas of the publisher members, with special focus in the areas of fake news and upholding journalist standards; cross platform publishing; developing an entry strategy for publishers within the Bookmark awards; brand safety for advertisers on IAB member sites and driving publisher involvement in improving overall measurement.” 

Du Plessis has spent many years honing his digital marketing skills within the digital publishing, media, marketing services and advertising industries. He works very closely with most of South Africa’s major retailers specifically within the spheres of digital retail marketing and advertising strategy space, and is well set to take on his new role as Head of the Publisher Council for the IAB.

Jury for the 2017 APEX awards announced

For over two decades, the APEX awards have honoured highly effective communications campaigns in South Africa. As with previous years, the 2017 edition of the awards sees a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads judge the ‘work that works’.

“APEX affirms the credibility and the value of creativity in business activity. The awards, and more specifically the results attained by the communications campaigns affirm our professions’ contribution to business success. They add and reinforce credence in the profession and affirm its contribution to the broader economy and business success,” says Odette van der Haar, CEO of the Association of Communications and Advertising (ACA) which hosts the annual APEX awards.

advertising and marketing communications play in business success.”

The 2017 APEX awards jury members are:

The 2017 APEX awards is proudly hosted by the ACA with sponsors Kantar Millward Brown, Liberty LIfe and Unilever. 

Company moves

GGi expands financial services and healthcare portfolio

Two new clients have recently retained GGi as agency of record. Adding to its financial services experience, GGi has been appointed to manage all PR and social media for Debtsource, credit management specialists which manages the entire credit extension process designed to improve its clients’ liquidity and profitability.

The agency has also been selected by Advanced Health, listed on the AltX of the JSE, the leading group of day hospitals in South Africa.

Following Advanced Health’s notable expansion in the last year, GGi’s mandate is to position the company as industry leaders in affordable, quality healthcare and to position its day hospitals as cost-effective, viable alternatives to acute facilities for a significant percentage of surgical interventions.

“These gains tie into our strong experience in the financial and healthcare sectors and we are really pleased to be adding these clients to our portfolio,” says Jennifer Stein, GGi’s managing director.

Alliance Media best OOH company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia. This award, given by the PMR (Professional Management Review) judges all of those in the outdoor advertising or out of home (OOH) industry.

Alliance Media’s dominance is not only in Zambia, but throughout the African continent. With 25 000 sites, in 23 countries and with 20 years’ experience, Alliance Media has been awarded the Best Outdoor Advertising Company in multiple markets for nine consecutive years.

Ogilvy PR wins at Sabre awards

Ogilvy Public Relations won three awards at the inaugural African SABRE Awards, including the Platinum SABRE Award for the best African public relations campaign.

This win is hot on the heels of the four accolades the agency received at the PRISM Awards 2017 early this month.

Ogilvy Public Relations won Platinum in the coveted Best in Show category for the Anglo American #ProTestHIV campaign, which showcased the mining giant’s efforts in the fight against HIV and AIDS in South Africa.

The agency also received Certificates of Excellence in the Gold SABRE Awards for Public Relations campaigns (Southern Africa) for KFC South Africa’s Burritos and Anglo American’s Makarapa City campaigns.

The SABRE Awards is the world’s largest Public Relations awards programme, running across six continents.

Making moves

Digitata Insights partners with MTN Rwanda to launch innovative mobile marketing platform

Digitata Insights, a subsidiary of Digitata Limited, has announced the launch of the MeMe mobile marketing solution, in partnership with leading mobile network operator MTN Rwanda. The MeMe mobile marketing solution went live Thursday, 18 May 2017.

Digitata Insights’s mobile marketing solution, MeMe, enables new digital marketing channels on the MTN Rwanda mobile network to offer brands, advertisers and digital agencies the ability to “Reach and Engage” with consumers in Rwanda.

Richard Walton, CEO of Digitata Insights, says: “We are delighted to be partnering with MTN Rwanda to introduce our highly effective and impactful mobile marketing solution into the burgeoning Rwandan market. With the local advertising paradigm evolving, and mobile rapidly becoming the most significant channel for mass marketing, our MeMe solution is ideally placed to offer advertisers a new and effective means to reach a vast number of potential customers.”

Experience a day in the life of a Vega student

Vega campuses nationwide invite parents, scholars, and prospective students to attend their next open day on 27 May 2017. The Vega open day will allow students and parents a first-hand glimpse into a day in the life of a Vega student.

Vega aims to produce a new breed of thinker by delivering fully accredited IIE Certificates, Baccalaureates, Honours and Masters programmes in design, brand and business. Vega is a brand of The Independent Institute of Education (The IIE).

Vega open days are structured to allow parents and students to meet with their campus navigators and gain first-hand experience of what their courses are all about. “Vega prides itself on being a highly interactive environment, providing our students with real-world, on-the-ground experience.” Says Dr Carla Enslin, founding member of Vega School.

“Eighty-nine percent of the class of 2016 students at Vega have found employment since graduating. On average, 96% of employed graduates find jobs before or within six months of completing their qualifications. “continues Dr Enslin.”

For anyone interested in any other upcoming Vega events, like our Facebook page or visit our website.

New magazine, The Altruist, launched by Do4SA

Do4SA, a non-profit and catalyst for the promotion of humanitarian efforts in South Africa, is producing a monthly online publication, The Altruist. Designed to provide readers with information on innovative, sustainable solutions to local problems, The Altruist aims to inspire entrepreneurs to support humanitarian efforts in South Africa.

Each edition of The Altruist will feature innovative approaches used by charities, NGOs and individuals to uplift communities and individuals out of poverty. “There are some amazing people and organisations out there doing life-changing work,” comments Asif Mohamed who heads-up Do4SA development. “But there isn’t a platform for their work to be shared with corporates who are looking for sustainable solutions that make a difference to invest their CSR budget in.”

Focusing on uplifting people and communities out of poverty, The Altruist covers stories relating to food security, healthcare, education, early childhood development, women’s issues, adult education, highlights the work of social entrepreneurs and more.

“We want to become the go-to publication for the philanthropist,” adds Mohammad. “Now we’re live, we cannot wait to hear from people across the country and discover the work that’s benefitting the lives of millions.”

Send your stories to thealtruist@do4sa.org

IAS Marketers masterclass – Building Marketing Capability – with Nicola Kleyn

With less than three weeks to go before the above class takes place, the Independent Agency Search and Selection Company (IAS) urges marketers to book their place at the above class.

IAS is hosting this Masterclass for Marketers titled “Building Marketing Capability” which will be an interactive session to explore the concept of marketing capabilities and how best to build them in your organisation.

Leading the discussion will be Nicola Kleyn, Dean at the Gordon Institute of Business Science (GIBS), and she will cover: The importance of capability building; Mapping marketing capabilities; Building the capabilities your organisation needs.

• Date – Monday 05 June 2016
• Time – 13h00 – 17h00
• Venue – IoD – Institute of Directors, Graystonridge Office Park, 144 Katherine Street, Sandton
• Cost is R 3 300 ex VAT per delegate.

Introducing the first-ever Customer Experience Africa Awards

The Customer Experience Africa Awards recognises the brands that consumers love and will reward the companies that they feel work with shoppers and give them a good feeling about investing valuable time and money with them.

In today’s modern age, there are hundreds of brands to choose from, so why should you choose one over the other?  It’s all about your experience as the customer.  The awards want to distinguish the best from the rest, and encourage the stragglers to man up and compete for their customers’ loyalty too.

Nominations for the following sixcategories are open and close on 30th June 2017. Click here to nominate a brand, company or even a colleague.

CXA Customer Insights Award

Pick a company that you think knows their customers inside out.

CXA Omni-channel Champion

Nominate a company that is easy to interact with on any platform, whether it’s online, over the phone, through an app, or in a store/office!

CXA Digital Innovator

Choose a brand that is tech savvy and is always ahead of the game when it comes to innovating new ways for their customers to engage with them.

The CX practitioner

Do you know someone who makes a difference in the way customers are treated?  Tell us why they are so great at what they do!

CXA Game-changer Award

This is a brand that has considerably changed their attitude towards their customers.

CXA Customer-centric Culture Award

Is your favourite brand all about their customer?  Nominate a company that puts their customers first.

KPMG will be verifying the awards process to ensure impartial and unbiased results.  Our panel of customer experience experts include: Professor Adre Schreuder, CEO & Founder, Consulta & SAcsi; Qaalfa Dibeehi, VP & Principal, Forrester; Chantel Botha, CEO, BrandLove; and Julia Ahlfeldt, Independent Customer Experience Specialist.

PocketMedia® Solutions to launch two new products at Madex 2017

Visit PocketMedia® Solutions at Madex (Hall 2: Stand: B31), which takes place at the Sandton Convention Centre on 7 and 8 June, to see its two new and exciting print communication solutions that are geared to give any marketing or advertising campaign a boost… and stand a chance to win an Apple watch.

PocketMedia® Solutions’ two latest products – the Slide Format and the Mini Flipper – which will be launched at Madex, certainly fit the bill.

The Slide Format is compact with a pull tab. Once pulled, two panels slide out to the right, doubling the format’s size to that of a DL envelope. Whilst the middle panel holds a concertina-style brochure, with a significant amount of space to get your communication message across, the panel on the far right offers additional branding space.

The Mini Flipper is similar to PocketMedia® Solutions’ popular Flipper, but much smaller, making it easily retainable and more cost effective. It’s an all-in-one mini brochure, like a book, with a pull tag that makes the pages turn over to reveal key information about a company or brand.

The draw for the Apple watch will take place at Madex, on 8 June. Make sure you visit PocketMedia® Solutions’ stand to enter the competition!