Mediamark and Gumtree partner to bring powerhouse advertising offering to SA. FCB Joburg designer selected to study for Masters in Sweden. Trudi Lovegrove joins Mall Ads as agency accounts manager. Edith Petersen retires after 35 years at Caxton. ACA is looking for a CEO. Magnetic Storm appoints Lourens Venter. Pieter Janse Van Rensburg joins Duke as design director. Global search for new talent to join the BBC Earth presenting team. Game changer as C.S.A. launches dedicated sports division for talent and brands. One-Eyed Jack and Mushroom Productions win pitch to produce VW’s Annual Grand Prix Awards 2018. Nfinity launches employee advocacy division, theIntern-ship. Social media entrepreneurs Joe Sugg and Caspar Lee to launch management company, Margravine. Ready to pitch your creative startup? Willowton Group’s sizzling new #nowwecooking website launches fun recipe contest. Soweto’s Ekasi Tech Fest back again
This week’s BIG move: Mediamark and Gumtree partner to bring powerhouse advertising offering to SA
Online classifieds site Gumtree Media and Mediamark, specialist media sales solution company across radio, digital, events and TV media channels, are teaming up to offer advertisers a unique service.
According to Gumtree Media head of advertising, Warren Ravinsky, the site is positioned for brands to reach their intended audiences because of the abundance and detail of purchase data that is generated. “We know exactly what products over five million South Africans are looking at and responding to, what they are buying, selling and searching for. Moreover, this audience is wholly representative of the SA population in terms of demographic and economic breakdown.”
Mediamark MD Werner Lindemann added: “Mediamark is excited to partner with such a dynamic team and the Gumtree brand, which is a South African icon still going from strength to strength. Gumtree’s huge reach and deep targeting capabilities into the SA internet market, together with Mediamark’s current channel and audience proposition places us in a unique position to provide advertisers with the right solutions to meet their integrated marketing needs.”
People moves
FCB Joburg designer selected to study for Masters in Sweden
An opportunity to further her chosen profession abroad is not a first for Tshabalala, who was selected while an intern at FCB Joburg to attend a Minds Wide Open conference at the Michigan State University (USA) in 2017.
Tshabalala attributes her passion and fire to her grandmother: “My grandmother taught me to fight for what I want, always do my best and ‘live a life of breaking records’. I want to produce design work that evolves around children, their needs and their wild imagination that shapes their world. By completing my Masters, I hope I will come back into my country and rebuild the human connection through art and design, not only in my family but my community,” she said.
Trudi Lovegrove joins Mall Ads as agency accounts manager
Mall Ads has announced that Trudi Lovegrove has joined the team as agency accounts manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months.
Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. Lovegrove brings with her a keen sense of business, out of home media expertise and a unique understanding of various industries and their marketing requirements. She has held various sales and executive positions for the likes of Xerox, PSG, Workforce and Muller & Associates.
John Faia, GM: Mall Ads, said, “We are very pleased to have Trudi Lovegrove on our team. Trudi is target orientated, solutions-driven and her expertise will add to the team’s already strong sales division. Trudi will focus strongly on bringing OOH and mall environment solutions to agencies.”
Magnetic Storm appoints Lourens Venter
Magnetic Storm has appointed Lourens Venter as General Manager, a strategic position which will drive growth, performance and innovation across all parts of the business.
A specialist in strategic operations with an analytical approach to leadership, Venter joins Magnetic Storm with over 13 years’ experience working across operations management, client service and finance.
He joins Magnetic Storm to support CEO Glenn van Eck and director Jane Stevenson and will lead the management of day to day functions of the popular creative events and technical solutions provider.
Known for its professional event management, AV, sound, lighting and infrastructure expertise in both hire and installations, Venter will drive growth across private and public sectors. He will also utilise partnerships to promote innovation and offer strategic advice across internal business units.
Edith Petersen retires after 35 years at Caxton
Edith Petersen is a well known and highly respected legend in the media buying industry. With her career spanning countless years, Caxton has bid her a fond farewell.
Petersen joined the Argus Group back in the ’70s before joining Caxton in 1983 where she efficiently ran the insert bookings division – an impressive feat considering the vast amount of bookings processed on a weekly basis. In 1994/95, she was promoted to media manager, overseeing all the training and development of new staff, as well as insert bookings. A large number of these staff members went on to further their careers in the industry and became highly successful.
“Caxton would like to take this opportunity to thank her for her dedicated and professional service to our media co-ordination over the last 35 years,” it said in a statement. “Edith leaves extremely large boots to fill, and Caxton wishes her all the best in her well-earned retirement.”
Pieter Janse Van Rensburg joins Duke as design director
Duke has recently added to its heavyweight staff complement with the appointment of Pieter Janse Van Rensburg as design director. No stranger to the industry, Janse Van Rensburg most recently held the position of design director at Brand Union. Prior to that he honed his skills at Saatchi & Saatchi where he took over the reins as Creative Group Head.
Commenting on Janse Van Rensburg’s appointment, Duke CEO Wayne Naidoo said, “Pieter brings with him a wealth of experience as well as a refreshing and unique design philosophy. His appointment forms part of our commitment not only to invest in and grow our staff contingent, but to also broaden our areas of specialisation in order to provide clients with a full service offering utilising senior staff.”
Janse Van Rensburg added, “I am excited about this fantastic opportunity to become part of the growth and success of Duke. I look forward to doing great things with my new team and creating impactful, memorable work that takes Duke to great heights.”
PRC introduces the TOC
In order to deliver credible and objective data, the Publisher Research Council has introduced the Technical Oversight Committee to guarantee the authenticity of Publisher Audience Measure Survey and other surveys it conducts.
“Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking their own homework’,” says Peter Langschmidt, consultant to the PRC. “To overcome this perception that media owner audience research is flawed and biased, the PRC has established a panel of independent experts to validate and approve the authenticity of the PAMS data.”
The TOC comprises both local and internationally respected and experienced media experts. These include Mike Nussey, Elana de Swart and international research guru Peter Masson.
These industry experts, together with PRC consultant Langschmidt, form the TOC, with over 150 years of combined media and research experience, have scrutinised the PAMS research methodology, sample and practices and confirmed the validity and data integrity of the PAMS data.
ACA is looking for a CEO
The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa.
A vacancy exists for a dynamic, entrepreneurial and hardworking individual who is passionate about the business of marketing, advertising and communications. If working in a fast paced, highly energized environment and dealing with constant business challenges that require creative solutions appeals to you, you could be leading the profession to its next chapter.
Skills required include a proven track record in mature business leadership at the highest level – preferably in the business of marketing, advertising and communications; Strong commercial, entrepreneurial and financial acumen and management skills; be an excellent communicator and a minimum of an undergraduate degree in business or the arts.
If you think you have the dynamism, creativity, passion and drive to lead the advertising and communications profession, please submit a 2-page CV with a letter of motivation to: ceo@acasa.co.za by no later than 15 June 2018.
Global search for new talent to join the BBC Earth presenting team
BBC Earth (DSTv Channel 184) has launched a global search for a fresh new presenter who can offer a different perspective on all things natural history and science, to join the team to film a four-part YouTube series. If you’ve never before been a presenter and are;
- Passionate about our planet and all the wonderful things that live on it
- Fascinated in the wider world of science, space or the human race
- Able to communicate your passion with eager and curious audiences all over the world
Budding science storytellers can film and upload a short video to either YouTube, Facebook, Instagram or Twitter, that shows off their unique and creative approach to educational communication, and be in the running to win the opportunity to create content for a BBC Earth YouTube channel.
Entry videos must be submitted by 23:59 (BST) on 5 July 2018. Entries will be judged on how fresh the approach to science communication is, how clearly the facts can be understood by an audience on the internet and how much of the presenter’s passion comes across in their presenting style.
Watch the call to action here: https://www.youtube.com/watch?v=_Kd-eb8oCS0
Business moves
Game changer as C.S.A. launches dedicated sports division for talent and brands
C.S.A. Sports is a new division of C.S.A dedicated to sports talent representation and strategic brand marketing. Sports marketing remains one of the fastest growing areas for talent-brand endorsements and campaigns resulting in a growing demand for specialists in the entire sports marketing cycle, from management to campaign creation and amplification.
“Sports represents an exciting new playing field for C.S.A. with incredible growth opportunities for both sports stars and brands in both South Africa and on the continent. We’re thrilled to have Glen Tomlinson as M.D. and he brings a wealth of experience to the company,” says Davin Phillips, C.S.A. talent director.
C.S.A. Sports services will include talent representation, brand endorsements, the creation of strategic sports-positioned brand campaigns, sponsorships and a full suite of marketing communications (PR and social media) as well as property & content development and events production & marketing.
With offices in Cape Town, Johannesburg, Lagos and Los Angeles, C.S.A. leads the way in talent representation, communications and events industry, representing such personalities as Bonang Matheba, David Tlale, DJ Heavy K and Tumi Voster, amongst others.
One-Eyed Jack and Mushroom Productions win pitch to produce VW’s Annual Grand Prix Awards 2018
Award-winning marketing and activations agency One-eyed Jack and production experts, Mushroom Productions, recently won a four-way pitch to produce Volkswagen South Africa’s bi-annual Dealer Meeting and annual Grand Prix Awards.
This is the second pitch for Volkswagen South Africa that the joint agency team has won after being awarded the new Polo Vivo launch late last year, which rolled out in March as the Volkswagen VIVOnation Festival.
The brief was to create an impactful and memorable day across both the Dealer Meeting and the Grand Prix Awards, under one theme and within budget.
Nfinity launches employee advocacy division, theIntern-ship
Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused on employee advocacy programmes, a brand’s best mouthpiece.
This latest move by Nfinity cements the company as a major player in the influencer marketing sphere, with offerings now covering employees (theIntern-ship); micro-influencers (theSALT) and celebrity influencers (under the Webfluential license).
According to MD Pieter Groenewald, theIntern-ship is a service that brands have been asking for, for some time. “As we became more entrenched in influencer marketing, the clearer it became that brands wanted to get their staff involved as advocates in their own brand campaigns. Staff utilise their own social media platforms where they have an existing trust base and relationship with their communities on LinkedIn, Facebook, Twitter or Instagram, depending on the brand requirements.”
Nfinity has created a programme designed to teach and inform staff of the power that their individual voices have in their own social influence spheres.
Agency Announces New Organizational Design and New Brand Identity
NEW YORK: Ogilvy has announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their ‘Next Chapter’ transformation journey, the company introduced a new organisational structure and new brand identity.
“This has been an 18-month journey for our brand and the largest transformation in the history of our agency,” said John Seifert, chief executive, The Ogilvy Group. “To meet the changing needs of od oue clients, we’re taking a bold step to redefine our company and build a new model for our industry, which we helped to create over 70 years ago.”
The digital revolution has fundamentally disrupted the marketing industry, impacting consumer behavior, the media landscape and competition. Ogilvy’s plans to respond to these changing dynamics will reinject the vision, values, and ways of thinking about brands that David Ogilvy built the agency on, reaffirming what Ogilvy stands for and believes in – that brands matter now more than ever.
The integrated Ogilvy brand brings together the three distinct units of OgilvyOne, Ogilvy & Mather Advertising and Ogilvy Public Relations along with various company sub-brands and specialty brands under a single, unified group with a common identity, positioning, client service model and P&L.
Using the common language of ligature, the new Ogilvy logo represents the agility, collaboration and connectedness that the brand is uniquely capable of delivering for its clients.
Social media entrepreneurs Joe Sugg and Caspar Lee to launch management company, Margravine
Social media entrepreneurs Joe Sugg and Caspar Lee have today announced their new talent management company Margravine. Margravine will identify and develop the next generation of native digital talent through its unique management offering. IMG, a global leader in sports, fashion, events, and media is a strategic partner in the company.
Based in London, Margravine will operate as an autonomous entity with Sugg and Lee serving as directors within the new company.
Margravine will provide the talent with expertise, guidance and entrepreneurial spirit from two of the world’s leading social media personalities. Joe and Caspar started their careers on YouTube in 2010, have since carved out record-breaking global careers spanning film, TV and publishing. They have a combined global digital reach of over 40 million.
DMS appointed as advertising sales representatives for Snapchat in Egypt and Kuwait
Dubai: The official digital arm of Choueiri Group DMS has announced that it will act as a sales representative for Snapchat advertising formats in Kuwait and Egypt.
Launched in 2011, Snapchat has grown to become one of the topmost and fastest growing platforms, with over 191m daily active users. It has also established itself as an essential medium for digital marketers all over the world. Its advertising products are driving incredible return on investment for marketers globally. DMS will offer four engaging formats to advertisers in Kuwait and Egypt: Snap Ads, Lenses, Filters and Story Ads.
Snapchat offers robust measurement and targeting for all advertisers. They receive metrics on their Snap Ads, showing impressions, completions, eCPM, eCPV etc., and metrics on their Filters showing swipes, views, shares, reach, share rate etc. Snapchat also offers multiple pre-defined audiences for advertisers, such as Snap Lifestyle Categories, Snap Audience Match, and age, gender, location, device, and carrier targeting.
Commenting about the partnership, Michel Malkoun, DMS COO, said: “This move demonstrates that Egypt & Kuwait are important markets for Snapchat, and that they are investing in local support to help brands get the most out of the platform. We look forward to a long and mutually beneficial partnership”.
Making moves
Ready to pitch your creative startup?
Each year Creative Enterprises Hub holds a competition to find South Africa’s best creative startup that will go on to compete against other national winners from across the world at the Global Award event in Copenhagen, Denmark.
For the second year now South Africa is launching a nationwide call for creative startups to enter Creative Business Cup competition – 10 startups will be selected to pitch their businesses to a panel of judges in this Dragon’s Den style competition. Creative entrepreneurs throughout South Africa can apply on our website – www.creativebusinesscup.co.za applications will close on 31 July 2018.
Hosted by Creative Enterprises Hub, with support from Reed Exhibitions the Finals will take place at The Dome in Johannesburg, from 6 – 8 September 2018 as part of The Small Business Expo. This will consist of a two day boot camp – where expert entrepreneurs from the creative industries will be invited to work with the selected startups to ready them for the pitch session on the 3rd and final day of events.
Willowton Group’s sizzling new #nowwecooking website launches fun recipe contest
Things are heating up this winter with the launch of Willowton Group’s exciting new, food-dedicated #nowwecooking website – an interactive foodie haven that’s went live on 6 June.
The #nowwecooking website will provide up-to-date information on Willowton Group’s food-based product range while providing a user-friendly platform for interested foodies to gather new recipes that feature their branded cooking products.
Any of these products can be included in the #cookingwithemojis competition entry recipes which need to be shared on the Now We Cooking Facebook page before 3 July. Entrants must include food emojis when sharing their recipes to stand a chance to be selected as one of the 20 finalists who will go head to head for the grand prize.
Soweto’s Ekasi Tech Fest back again
The annual Ekasi Tech Fest & Gaming Expo is back again for 2018. Set to be held from 19 to 20 October 2018 at Soweto’s Dlamini Multi Purpose Hall, the Ekasi Tech Fest 2018 remains the first and only township gaming festival to combine technology and gaming into one event aimed at unlocking the township innovation economy.
The event will for the first time host the Soweto Esports Community Cup Final in Pro Gaming FIFA & Tekken 7. There will also be a Counter Strike (CS:GO) competitive match on the cards. In addition, this year’s venue is significantly bigger than the 2017 venue.
“There’s the Silicon Valley model and then there’s the Ekasi innovation model. Events like the Ekasi Tech Fest help people in the developing world uncover new ways of growing their own digital economies in ways that more conventional markets never imagined,” says Mpho Tladi, spokesperson for the Ekasi Tech Fest organisers.
