Design Indaba Emerging Creatives Class of 2019 now open for applications. Top short-term insurance team to head up Elite. Media24 appoints new chief financial officer. Top short-term insurance team to head up Old Mutual’s Elite. Jean-Pascal Tricoire appointed to the Board of the United Nations Global Compact. Pernod Ricard South Africa appoints PHD as media partner. Red Carpet Creative expands with six new accounts. Rapidly expanding media directory offers new opportunities for PR. PR Team shuts its doors. Bookings for APEX 2018 Gala Event and Masterclass are open. The Big Issue fundraiser and blanket drive.
This week’s BIG move: SA brands can now track the performance of their TV advertising campaigns at no cost
Following its recent launch in the South African market, performance TV pioneer DCMN has announced that its attribution technology, DC Analytics will now be available at no cost, allowing brands in South Africa to track the performance of their TV advertising campaigns.
General manager of DCMN South Africa, Irina Herf, said: “Our ultimate goal is to the be the Google Analytics of the TV world. With the anonymised data we gain from the campaigns running on the DC Analytics platform, we are also able to constantly improve the product and build on our portfolio of marketing automation and analytics technologies.”
Combining the latest in attribution technology with DCMN’s international, hands-on expertise in growth marketing and media buying, DC Analytics helps marketers track and optimise their TV campaigns with a focus on ROI. It works by correlating spot data from TV networks to traffic on a web or mobile presence, in order to measure the impact of media placements, right down to the individual spot level.
Until now, the technology has been used internally for DCMN clients, undergoing several changes and improvements since 2010. Now, DC Analytics is completely free to use and available to anyone, with all marketers able to sign up online to start tracking their TV campaigns.
Design Indaba Emerging Creatives Class of 2019 now open for applications
Creative vision and energy run through the veins of South Africa and every year Design Indaba showcases the country’s top young designers as part of its annual Emerging Creatives programme, which is supported by the Department of Arts and Culture.
A developmental platform, the Emerging Creatives was established in 2005 because of a strong belief in nurturing new creative talent and knocking down the barriers to entry for those just getting started. In the last 14 years, the programme has helped launch the careers of numerous celebrated and vibrant young designers such as Laduma Ngxokolo of leading fashion label MaXhosa by Laduma, Katherine-Mary Pichulik of accessories brand Pichulik, and renowned ceramicist Andile Dyalvane.
Applications for the Emerging Creatives Class of 2019 are now open and will close at midnight on 10 September 2018. Unestablished designers from any sector – architecture, fashion, illustration, furniture design, art, jewellery, film and the like – are encouraged to submit their work for consideration. Participants are selected by a curator based on the quality and originality of their portfolio.
Click here for more information on the Emerging Creatives programme and to submit applications.
People moves
Media24 appoints new chief financial officer
Mobasheer Patel is the new chief financial officer (CFO) at Media24, starting on 1 September. Patel (41) joins Media24 from Old Mutual where he has served in several senior positions over the past 17 years, most recently as CFO of Old Mutual Wealth & Investments. Prior to this he was CFO at Old Mutual Investment Group for eight years and also held positions at Old Mutual Corporate Finance.
“We’re thrilled to welcome such an accomplished CFO to our management team,” Media24 CEO Esmaré Weideman says. “Given his proven track record, we are confident that Mobasheer will fit in well with our fast-paced business, especially as we continue to explore new areas of growth and development.”
Patel said he was excited at the prospect of joining Media24 at this juncture of the company’s expansion. “I look forward to working closely with the management team over the next few years to unlock new opportunities,” he said.
Patel holds a BCom degree from the University of the Witwatersrand, BCom Honours from the University of Johannesburg (UJ) and also obtained a higher diploma in auditing from UJ.
Mclean Sibanda resigns as CEO of Innovation Hub, Pieter Holl now acting CEO
Advocate Pieter Holl has been appointed as Acting CEO of The Innovation Hub. Advocate Holl was seconded to The Innovation Hub from Gauteng Department of Economic Development in April 2018 for the role of general manager of Commercial Operations.
His tenure as CEO was announced after Dr. McLean Sibanda, who resigned recently. Sibanda joined The Innovation Hub in February 2011 and was mandated to reposition it with a focus on innovation. He has established a steady, high performance management team, which has changed the landscape of technology and innovation in the Gauteng Province.
Some of the achievements include the strong relationships built with reputable universities and research institutions, such as the Centre for Scientific and Industrial Research (CSIR), Water Research Commission (WRC), Agricultural Research Council (ARC) and National Research Foundation (NRF).
Top short-term insurance team to head up Elite
Old Mutual Insure has appointed a solid leadership team to run a new business within the group that will provide bespoke short-term insurance and personal risk management solutions to the high net worth insurance market. Elite Risk Acceptances is a wholly owned subsidiary of Old Mutual Insure
Christelle Colman took up the position of managing director of Elite Risk Acceptances with effect from 1 June 2018. Colman’s last post was a two-year stint as CEO of Europ Assistance South Africa where she gained invaluable exposure to the global insurance market.
Tarina Vlok has been appointed as general manager at Elite Risk Acceptances. Vlok brings with her 17 years of experience in the short-term insurance industry and joins the company after most recently spending nine years as Product Development Manager at Santam.
Jean-Pascal Tricoire appointed to the Board of the United Nations Global Compact
UN Secretary General Antonio Guterres has appointed Jean-Pascal Tricoire, President of Global Compact France and Chairman & CEO of Schneider Electric, to the United Nations Global Compact Board. The UN Global Compact Board plays an important role in shaping the strategy and policy of the initiative, which acts as the United Nations flagship for responsible business action.
Designed as a multi-stakeholder body, the Board provides ongoing strategic and policy advice for the initiative. Board members are considered champions who are willing and able to advance the mission of the UN Global Compact. They act in a personal, honorary and unpaid capacity.
Business moves
Pernod Ricard South Africa appoints PHD as media partner
PHD has announced that it has been appointed by spirits leader, Pernod Ricard South Africa, to oversee the media strategy and buying for the brand.
“We are absolutely thrilled to have won the Pernod Ricard SA account and we look forward to matching their enthusiasm and passion for their brands,” said Anne Dearnaley, CEO of PHD South Africa. “They have embraced us and made us instantly feel part of their family, and we share their excitement of matching our sophisticated media tools and thinking with their innovative consumer engagement.”
With its extensive analytical and digital expertise, PHD – a subsidiary of the Omnicom Media Group, will utilise its market-leading experience to produce strategic planning and integrated solutions that are client centric and results driven.
John Beale, senior media manager Pernod Ricard South Africa, said the company was “Pernod Ricard is excited to be working with the dynamic team at PHD Media Cape Town. “After a rigorous pitch process, PHD delivered exceptionally strong strategy set in ground-breaking insights during the pitch process. This, as well as a team that speaks to our values of authenticity, gave PHD the edge.”
Red Carpet Creative expands with six new accounts
Cape Town based Red Carpet Creative agency will represent Ayama Wines, Disaronno, No 5 on Hudson, Carabao and Wild Thing yoga as the custodian of their public relations, marketing and events activities.
Ayama, translated from Xhosa means ‘someone to lean on’. Located in the Voor-Paardeberg wine valley, Ayama Wines is home to the first Vermentino varietal grown on South African soil. Disaronno, forming part of the Really Great Brand Company portfolio, is a fragrant and delicate Italian liqueur dating back to 1525.
Recently opened, No. 5 On Hudson, is an elegant new art gallery based in the heart of Cape Town’s trendy De Waterkant, spearheaded by Ex Miss SA, Sandy de Bruin.
Brand new to South African shores, Carabao is a premium energy drink, developed by the Bob Marley of Thailand, Aed Carabao. Founded by young vivacious entrepreneurs, Lexi Ryman and Dominique Vieira, WILD THING MOVES is a contemporary yoga studio situated at the Point Mall in the heart of Sea Point’s bustling new epicentre.
West Coast Villa Rentals was established in 2012 by parent company, Cape Villa Rentals.
Rapidly expanding media directory offers new opportunities for PR
Keeping media lists up to date is a major challenge in the PR industry, especially with the increasing number of publications, broadcast stations and online sites available today. To secure media coverage, PR teams need to target the right media titles and reach out to new media.
In response to this need, online media database Target Media Directory has added the details of over 500 publications, radio and TV stations, websites and blogs to its extensive database – this year alone.
“It’s very difficult for PR agencies to have up-to-date media lists because the media landscape is always changing,” explained Marina Kruger, media manager at Target Media Directory. “Online media directories are the new media lists. They’re constantly updated so they’re always current”.
Target Media Directory’s online media database contains in-depth information about each media title – including reach, audience, circulation, advertising rates and the topics and industries covered. The dedicated team behind the directory constantly updates the database, giving the PR industry access to the latest information about every media title.
Picfair launches commissioned photography network with 35 000 photographers in 130 countries
Fair photography platform Picfair has officially announced the addition of a commissioned photography network alongside its core image licensing marketplace, giving brands and agencies access to its growing community of over 35 000 photographers in 130 countries.
Drawing on the Picfair community’s global coverage, the network will help find on-the-ground photographers to realise any photographic brief – from simple snapshots to fully-fledged marketing campaigns.
“By opening our doors to every type of photographer, we’ve attracted an incredible range of talent from across the globe, from award-winning professionals to emerging Instagrammers” said Picfair founder & CEO Benji Lanyado. “They’ve uploaded over six million images to our marketplace for editorial and marketing use, but our customers have consistently requested access to the photographers themselves. We can now make that connection – to the huge number of our photographers with extensive assignment experience, and also to the incredibly-exciting new generation of photographers who are making their first steps into commercial photography through Picfair”.
The launch of Picfair’s commissioned photography network comes as part of a significant strategic expansion over the coming months.
PR Team shuts its doors
This year marks the 20th anniversary of The P.R Team and also the year the Cape Town-based company closed its doors.
“Thanks to some incredible clients, we’ve been honoured to represent and helped, in some small way, to make their dreams and projects come true, it really was an honour. And to the hundreds of journalists around the world, thank you for your support. With that said, it is time to wave you all goodbye and announce that The P.R Team has now closed its doors.”
Diary
Bookings for APEX 2018 Gala Event and Masterclass are open
The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2018 APEX awards events being held on Monday 16 July 2018 at The Sandton Convention Centre.
Tickets for the NeXt Level of Thinking Masterclass and evening Awards Ceremony can be booked online.
The events begin at 08h30 with the third instalment of the NeXt Level of Thinking Masterclass which is hosted by Provantage Media Group. Each speaker will be delivering a TedX-style thought leadership talk followed by a Q&A session with leading trade commentator Ashraf Garda. The masterclass is a not-to-be missed event that will afford all agency client teams a great learning opportunity. The Masterclass boats a stellar line-up of speakers, including:
Sharon Keith – Marketing Director, Africa: The Coca Cola Company Africa
Samu Makhathini – Associate Account Director, Media & Digital Practice: Kantar Millward Brown
Zibusiso Mkhwanazi – Group CEO of M&N Brands and Founding Partner of Avatar
Musa Kalenga – Chief Future Officer: House of Brave
The prestigious and hugely popular annual Awards Ceremony takes place from 19h00 and annually attracts more than 400 attendees. They consist of captains of industry from the advertising and communications sector, commercial business, industry stakeholders, key stakeholders from Government and members of the media.
Says Odette van der Haar, CEO of the ACA: “This is not only a highlight on the annual advertising calendar, but significant event for the profession. The industry comes together to celebrate and recognise the value the profession adds to business success. APEX furthermore contributes to maintaining the high standards of the profession through the awarding of bursaries to deserving students at the AAA School of Advertising.”
The awards program raises much needed funds for bursaries for deserving, previously disadvantaged students from the AAA School of Advertising.
Tickets can be booked online.
The Big Issue fundraiser and blanket drive
