Ninety-five percent of South Africans are still watching live TV, of which 21% watch more than five hours per day. So TV is a reach medium. Read more
Is the traditional way of TV planning still valid for digital brands in a time when marketers are under pressure to prove their value to a company and show ROI on all marketing campaigns, in... Read more
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns in radio ad measurement. Read more
Can broadcast media disrupt traditional buying structures to accommodate start-up businesses? Here's what the industry thought about that question. Read more
Over the last four years, South African brands spent on average 33% more on TV advertising during November and December than in the beginning of the year. Read more
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