TV advertising on a limited budget
Ninety-five percent of South Africans are still watching live TV, of which 21% watch more than five hours per day. ...
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Tag: DCMN
Do digital brands need a new metric for planning TV?
Is the traditional way of TV planning still valid for digital brands in a time when marketers are under pressure ...
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Finding the hidden patterns in radio measurement
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns ...
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Why broadcast media should disrupt traditional buying
Can broadcast media disrupt traditional buying structures to accommodate start-up businesses? Here's what the industry thought about that question.
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Will it be a holly jolly Christmas for your brand?
Over the last four years, South African brands spent on average 33% more on TV advertising during November and December ...
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Media moves: New CFO for Media24, The Big Issue to host concert and blanket drive, PHD scores Pernod Ricard account
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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