[PRESS OFFICE] As part of an ongoing evolution to keep up with trends in digital publishing, and feedback from our readers, The Media Online has announced changes to its site, including an updated look and feel and some exciting new content offerings. This includes a fresh payoff line, “Credible. Industry. Intelligence”, which emphasises the site’s approach in terms of every decision and action it takes.
Says Glenda Nevill, editor of The Media and The Media Online, “Our payoff line for The Media and The Media Online is Independent, Industry, Intelligence. It is this that informs our content. To ensure that we stay true to these values, while acknowledging the feedback we receive from the industry, it is necessary that we remain agile and constantly evolve.
“Great content is at the cornerstone of our multimedia offering, and we are in the fortunate position of being an independent publication owned by an independent publisher, Wag the Dog. This allows us the flexibility to try out new things, while continuing to ask the hard questions and offer insight and opinion on the media sector as a whole.”
A fresh-faced approach
The look and feel of The Media Online has been tweaked in a number of small, but impactful, ways. The masthead colours have been co-ordinated across the site and the SUBSCRIBE button now echoes the masthead. The changes are in line the distinct identity we have created for our video channel, TMO Live.
In addition, we have moved our social media icons ‘above the line’, making it easier to share stories on your social channels. Headlines are larger and have been moved to the top of the articles, giving better balance to the layout of stories.
Side widgets have also been added to track the most popular stories of the day and we have new artwork for our regular site features, Awards Wrap, Media Moves and World of Media.
Keeping you updated
As important as it is to keep up to date with the news, we understand that people have less time on their hands, which is why The Media Online is changing the frequency and format of its newsletters.
Instead of receiving two newsletters a week, with seven stories per newsletter, you will receive three newsletters a week, with only four stories. Our Tuesday and Thursday newsletters remain, but we are adding a Friday afternoon offering, just in time for the weekend. This is a response to increasing engagement with our content over Saturdays and Sundays, as well as to draw attention to some of our best-read pieces of the week.
We are opinionated
In addition to regular columns from media analyst and commentator, Chris Moerdyk, and experienced former media agency boss, Britta Reid, we are adding some new voices to our roster. Kagiso Musi, Managing Director for Meta Media; Charis Coleman, Head of Digital for Kagiso Media, and data scientist, Nkateko Mongwe (whose column is called Media Beyond the Numbers) join the team with fresh views on pertinent issues in the media sector. More will follow soon.
On the Record
The Media Online’s Facebook page has become a vibrant channel for reader debate around important news in the sector. Our Twitter channel is also powerful, particularly among younger readers. But in addition to these digital offerings, The Media Online will soon offer a regular blog feed, On the Record, which will allow our readers the opportunity to give their opinions on media matters, as well as giving us the space to comment on the sector.
For captivating online advertising opportunities contact Kalyn Fagan at kalyn@wagthedog.co.za or Vanessa Tiddy at vanessa@wagthedog.co.za.
Twitter: @MediaTMO
Facebook: @TheMediaOnline
